Awards May 14, 2014
Quotables
- Albrecht, Fred, Proforma Albrecht; on how a product recall can hurt sales of similar items, 35
- Booth, Kathleen, Quintain Marketing; on the wisdom of using social media to educate, not just sell, 90
- Branson, Richard, Virgin Group; on an oft forgotten element to success, 36
- Campbell, Erich, Black Duck Embroidery; on how distributors can compete against low-cost rivals, 36
- Chin, Margaret, Manhattan Councilwoman; on the litany of ills plastic bags are responsible for, 40
- Claudio, Kellie, Sweda; on what distributors need to do in the wake of a product recall, 35
- Clinton, Hillary, former United States Secretary of State; on why a rise in the minimum wage helps women, 36
- Cohen, Larry, Axis Promotions; on how no single approach will work with every client, 61
- Cramer, Jim, CNBC; on his high expectations for the imminent Alibaba IPO, 42
- Crow, Margaret, S&S Activewear; on the slimming trends in men’s woven shirts, 69
- Cusimano, Zach, Bizness Apps; on the statistics that make mobile marketing hard to ignore, 76
- de Blasio, Bill, NYC Mayor; on why he is confident that plastic bag usage can be reduced in his city, 40
- Emmer, Gregg, Kaeser & Blair; on his modest business expectations for the rest of 2014, 38
- Emoff, Mike, Shumsky; on how to keep offsite employees on track, 80
- Fabian, Pierce, BrandCharger; on why it’s a danger to cut corners to save money, 35
- Floyd, Henry, 4th U.S. Circuit Court of Appeals; on why the Constitution doesn’t shield corporations accused of unsafe practices, 38
- Forrester Research; on how many billions of mobile devices are in use, 75
- Gargiulo, Terrence, MakingStories.net; on when you should inquire into a remote employee’s personal life, but gently, 81
- Godin, Seth, author; on how corporate trust is undermined by corporate misbehavior, 36
- Gonzalez, Reggie, iClick; on how demand for mobile devices will overcome recall concerns, 35
- Graham, Mark, Rightsleeve; on why the explosion of mobile advertising doesn’t threaten the promotional industry, 77
- Gregorian, Lisa, Warner Bros. Television Group; on how Comic-Con brings together all aspects of her brand, 66
- Grossberg, Rob, TreSensa; on the popularity of mobile gaming and its relevance to marketing, 77
- Harper, Michael, Summit Group; on why smaller banks are a better source of business financing, 62
- John, Daymond, Shark Tank; on distilling your brand message to its bare minimum, 90
- Kabert, Sam, Value Business Products; on why his browser of choice is Google Chrome, 49
- Keefe, Vanessa, Charles River Apparel; with some good potential candidates for a green-themed campaign, 69
- Lardner-Stone, Anne, PPAI; on her organization’s outreach to help influence Congress, 44
- Lederer, Jeff, Prime Line; on the importance of seeking documentation from suppliers on safety testing, 35
- Machion, Chuck, ASI; on the success of efforts to lobby Congress on behalf of the ad-specialty industry, 44
- Meehan, Dan, PadSquad; on how you know when it’s time to optimize your website for mobile, 76
- Oh Nellie Promos; on why an unintentionally retro logo is a sign of trouble, 36
- O’Shea, Laurie, Motivators; on why her company has such a high rate of repeat customers, 36
- Ostrom, Vicki, SanMar; on the appealing connotations that make dark green a trending color, 69
- Rahman, Habibur, Bangladeshi Investigator; on his efforts at a timely resolution to a national tragedy, 40
- Sapiro, Cathy, Catalyst Marketing; on why job applicants need to have a fully functioning funny bone, 104
- Schwartz, Howard, HDS Marketing; on his company’s exceptional first quarter, 38
- Sheridan, Kevin, author; on the permanence of the trend toward telecommuting, 80
- Straub, Jenny, Vitronic; on some of the surprises employees are enjoying as part of her company’s centennial, 97
- Sumner, Trevor, LocalVox; on why your website needs to be super-responsive to mobile devices, 76
- Turner, Jamie, social marketing expert; on the challenges SMS marketing has to overcome to succeed, 86
- Weiss, Mitchell D., University of Hartford; on why loan applicants need to be sensible about future earnings, 65
- Zirlin, Corey, ProMo Mobility; on why repeat business is as easy as getting your app on a customer’s phone, 77