Summer Event Series
The middle of the year is the time when events and festivals take over local towns across the country. From concerts and sports outings to food fests and firework celebrations, every city and town gets outdoors and hosts live events – which also happens to be one of the fastest-growing marketing venues for companies. Research by Event Marketer magazine shows live-event spending for corporations has increased by 52% in the last three years. So, each week this summer, Counselor will cover a different live event online – showing videos and pictures of promotional products at the events, and speaking with marketers there to dig deeper into their promotional plans. A live event case study every single week.