Counselor

A Fresh Take On Custom Water Bottles

Not all water bottles are created alike. Alexa Springs proves freshness and customization make all the difference.

Go straight to the source, when you need personalized water bottles. Five-star, ASI-rated Alexa Springs (asi/34037) sets the standard for quality and service. “Alexa Springs is in the middle of the Ouachita National Forest that bottles 100% natural spring water, untainted by industry, agriculture or human forces,” says Mark Sorokwasz, manager of Alexa Springs. “We are completely integrated from printing our labels, to bottling our water, to handling our own distribution to six different distribution centers throughout the country.”

Alexa’s distribution network translates to a huge freight advantage. “Our competitors ship from one location as we can ship from six locations strategically placed to cover the whole U.S. at a very low cost,” Sorokwasz says. “We deliver product via full truck load to these distribution centers, enabling us to bypass the use of LTL (less than truckload) carriers over long distances. This forces our competition to outsource their bottling to outside bottlers in different regions of the country which in return causes our competition to have an inconsistent product offering that is completely out of their control.”

Another advantage is the customization options Alexa Springs offers. Choose from an array of bottle sizes and shapes; different cap and/or bottle colors; as well as four-color printing, with no set-up fees, on either our polypropylene or paper substrates. Whatever market you target, you’ll find a need for custom water bottles. A few key markets to consider: Car Dealerships, Banks, Universities, Schools, Hospitals, Dentists, Law Firms, Insurance Companies, Funeral Homes, Golf Courses, Home Builders, Realtors, Title Companies, and of course Events.

Just ask for Alexa’s support on how to sell water bottles to your client and we’ll give you a competitive edge. “We offer free virtual samples, free spec samples, free art production, free proofs and no set-ups,” Sorokwasz says. “It won’t cost you a dime to get a sample in your hand and walk into a client’s office with a bottle of water with their name on it and sell them on the benefits of custom label water. When you have a sample in your hand, it increases your likelihood of selling the customer tremendously.”

You can also share information about the effectiveness of a brand’s imprint on a water bottle. “This product is a walking billboard,” Sorokwasz explains. “The average time the water is in front of somebody is four hours. The effectiveness of the advertisement is unmatched in the industry. This is a food product. People are going to read the label of anything that they ingest. It is guaranteed to get the consumer’s attention. The distributors should love selling the product because it is a low-cost product that is consumable, which means repeat orders and increased revenue.”

Sorokwasz shares an appealing case study: “We have a distributor that currently sells to a golf course in the Dallas/Fort Worth area which gives away water on the golf course. It is a high-end club with a small membership. The golf course goes through 144 cases/3,456 bottles a week in the winter and 288 cases/6,912 bottles a week in the summer. The dealer put $1.50 in markup on the cases of water and makes around $900/month in the winter and $1,800/month in the summer off of one account. This is a great example of a profitable repeat account. This is like having a payroll check deposited in your account on a monthly basis.”