Newell Rubbermaid, parent company of Top 40 supplier Sanford Business-To-Business (asi/84833), has signed an agreement to acquire the assets of drinkware maker bubba brands inc. Newell is buying bubba from In Zone Holdings, although no purchase price was disclosed. “The acquisition of bubba further strengthens our position as a leader in one of the fastest-growing consumer durables categories in North America,” said Michael Polk, president and CEO of Newell Rubbermaid. “We are excited to add this innovative brand to the portfolio.”

The deal is expected to generate $50 million in sales this year.