Proforma Signs Multi-Million Dollar Distributor

Top 40 distributor Proforma (asi/300094) announced that Ryan Andrews, president of Richmond, VA-based Venture Marketing, has joined its member network. Andrews, who previously was affiliated with Boundless Network (asi/143717), will now operate his company as The Branding Agency powered by Proforma. “We needed a partner that would help us grow now,” said Andrews. “I’m confident with Proforma’s support we will double our sales by 2016 and we will soon surpass our $10 million goal.”

Andrews and his business partners, Sam Bendheim and Andy Harmatz, have mostly provided promotional products to their clients, but with this deal, they are looking to expand their offerings to include custom printing solutions, e-commerce and mobile marketing. Their company had primarily serviced clients in the insurance, financial services and IT sectors.

This was the second addition of a multi-million dollar distributor to Proforma’s network in October. The company had previously signed up Petty Marketing.

Ennis Acquires Hoosier Data Forms Top 40 supplier Ennis Inc. (asi/52493) has acquired print company Hoosier Data Forms. Financial terms of the deal were not released, but as part of the transaction, John Cornelius, previous owner of Hoosier, will remain with the company in a sales and management capacity. “We are pleased to add John Cornelius, Hoosier Data Forms and their loyal customers to the Ennis family,” said Keith Walters, chairman, president and CEO of Ennis. “Hoosier Data Forms has been serving the region for almost 40 years and the Cornelius family’s printing roots go back more than 100 years serving distributors.”

Ennis said it will now consolidate Hoosier and its Printegra Indianapolis operation into one facility. The transition to the single facility will take place over the next six months, but following the consolidation, both companies and their employees will continue to operate under their respective brand names.

Sanford Parent To Acquire Drinkware Maker

Newell Rubbermaid, parent company of Top 40 supplier Sanford Business-To-Business (asi/84833), has signed an agreement to acquire the assets of drinkware maker bubba brands inc. Newell is buying bubba from In Zone Holdings, although no purchase price was disclosed. “The acquisition of bubba further strengthens our position as a leader in one of the fastest-growing consumer durables categories in North America,” said Michael Polk, president and CEO of Newell Rubbermaid. “We are excited to add this innovative brand to the portfolio.”

The deal is expected to generate $50 million in sales this year.