Dollars – we’ll get to that. Value? Robust, even for small businesses and B-to-B companies. Evan Morgenstein, CEO and president of CelebExperts (which helps pair celebrities with large corporations and growing small businesses), explains.
As social media has grown, so too has the notion of who qualifies as a celeb. “The opportunity to work with a known person, someone that has their own social media universe that they can leverage for a small business, has exploded.”
Don’t think you have to settle for reality stars. In working with a health-care company that sells exclusively to CEOs, Morgenstein is in the process of recruiting UGG CEO Brian Smith as a spokesperson.
The price depends on the scope of work. A social media shout-out to hundreds of thousands of followers? A few thousand dollars. Higher-profile celebs and more involved work? Escalating to potentially hundreds of thousands of dollars. Bottom line: “There’s a legitimate celebrity for any company at any price point,” Morgenstein says.
In truth, the cost of a celebrity endorsement is as much as companies are willing to spend. Morgenstein’s advice: Set your budget and let companies like CelebExperts find the best person for your money. “With celebrities you never thought would be available, if I know this is your bottom line, I’m going out there with a take it or leave it offer. And many, many times, they’ll take it.”