How To Archive: June 2017

How to Fix a Social Media Snafu

If you find yourself embroiled in controversy because of something you posted on social media, public relations consultant Julia Angelen Joy outlines the following action plan to help you fix the...
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Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social media platform.
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Understand Your Negotiation Personality

One key to being a master negotiator is intuitively employing different approaches, based on each situation. To do this effectively, one must first understand negotiator personality archetypes....
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How To Tackle An RFP Order

11 ways to succeed at the request-for-proposal process.
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How To Overcome Order Errors

Act fast to correct mistakes and you may actually strengthen a client relationship.
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How to Create a Distressed Look

Create a distressed look for any application with this software technique.
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4 Questions To Ask Before Making A Sale

Step 1 What's the timeframe? If you don't know when the customer needs the product, you don't know which ones to sell them. Some products can be made faster than others, so if you have...
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How to Sell Solutions, Not Stuff

Some salespeople walk into a prospect's office and just want to sell "stuff" - mugs, T-shirts, pens, whatever. But other salespeople want to sell solutions to a problem. This more in-depth...
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5 Instagram Tips for Apparel Decorators

Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney Point, NY, has been a champion of social sharing for over a decade. Back in 2006, he started a 1-inch button...
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Ask an Expert: Creative Marketing Tips for Decorators

There’s no better business card you can offer to a potential customer than a logoed T-shirt.
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Stock up on the Right Embroidery Thread

It's easy to be overwhelmed the array of embroidery thread colors and types on the market. Use these questions as a guide to stock your shop. Q: What is the nature of the end products...
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