Counselor Archive: July 2015

Live Event Promotions - Apparel Wins Best In Show

Apparel Stands Out From The Crowd
Read More

Live Event Promotions - Logos Take Over Lions' Country

Annual Happy Volley Volleyball Championship
Read More

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your distorted bar chords. That's just what the four-piece group, KNIF, had to offer their audience of pogoing...
Read More

Live Event Promotions - T-Shirts Highlight Fundraiser

T-shirts Help Create Celebratory Feel
Read More

Going Live

Looking For Promotions At Live Events
Read More

Use Packaging to Stand Out From Competitors

For so long, we've been told, "You can't judge a book by its cover." It's the meat, the inside, the substance of a product that matters so much to consumers and business buyers. But lately,...
Read More

Top Quotes From Social Media

"Failing is proof that you're meant to be a successful entrepreneur. It shows you're willing to shake up the status quo & try new things." Shark Tank judge and real estate mogul ...
Read More

Will Mergers & Acquisitions Become More Common in the Ad Specialty Industry?

Steve Levschuk Talbot (asi/341500) "Companies that don't have the resources for infrastructure upgrades will find great advantages in aligning with companies that do." Justin...
Read More

Small-Business Owners Concerned About Retirement

Many small-business owners are worried that they lack adequate funds for retirement. That's according to a new survey from TD Bank, which found that 26% of owners are not confident that they will...
Read More

How To Create a Virtual Office

Kevin Shea is the inside sales team manager at SanMar. Research suggests as many as 30% of American workers now telecommute - a monumental jump compared to just a decade ago. Studies show...
Read More

How To Ensure Products Are Safe

With a recent increase in state and federal regulations - not to mention a heightened concern among end-buyers - promotional product safety is as important as it's ever been. What's more,...
Read More

Quarter-Zips Find a Favored Promo Audience

This outerwear staple has increased in popularity and is primed for a promotional breakout.
Read More

A Retro Item Makes A Comeback

They’re back! Here are ways to capitalize on a retro apparel accessories trend
Read More

How To Combat Falling Apparel Margins

With margins squeezed and online options expanding, how can distributors stay profitable selling apparel? By focusing on something other than just sales
Read More

Will Wearable Tech Items Become Good Promos?

We looked at some of the most popular wearable technology on the market today and asked top suppliers: Could these products really work as promotional items? On April 10, 2015, when Apple made...
Read More

Highlights From The ASI Show New York

The list of titles that describe Barbara Corcoran is long and varied: Real estate mogul. Reality TV star. Author. Celebrity broker. Morning show commentator. Wife. Mother. And, according to ASI...
Read More

Watch Supplier Celebrates 50 Years in the Industry

It's hard to believe, but there was a time when Larry Abels, who celebrates 50 years as an ASI member in 2015, wasn't even aware of the advertising specialty industry. Today, he's the chairman of...
Read More

Flexibility Key For a Winning Corporate Culture

Time off is the true key to attracting and retaining great employees, believes Craig Callaway, CEO of eCompanyStore, a 130-person firm based in Alpharetta, GA. "There's only so much money you can...
Read More

Data Shows Shirts Are Most Favored Promo Item

Data reveals nearly half of U.S. consumers own a promotional T-shirt.
Read More