Counselor Archive: May 2015

Supplier Firm Dedicated To Worthy Charity

This Utah supplier helps the world’s needy children receive life-changing operations.
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How One Supplier Hires Only Good Fits

If you don't fit into the fast-paced, fun and positive culture at A+ Wine Designs ( asi/30223 ), then you won't make it here. "They've got to be fun and relaxed, but they also have to be...
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Business Lessons From The TED Conference

What type of future do business leaders have to look forward to? The 2015 TED conference revealed interesting (and, even shocking) predictions from some of the world's most notable visionaries....
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7 Tips For Identifying Top Job Candidates

As companies grow, they should be looking for new employees that are entrepreneurs at heart. Two business book authors offer seven ways to identify people with entrepreneurial DNA.   As...
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4 Ways to Market to the Financial Sector

Four ways to target one of the largest buyers of promotional products.
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How To Adopt An Ad Agency Approach to A Promo Biz

It's time for promotional products distributors to start thinking about their companies more like the idea factories that ad agencies are, rather than order takers. Their success depends on...
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How To Sell : Baseball Caps

This structured-crown camo cap from Outdoor Cap has a neon mesh back and velcro closure. While baseball hats really used to be a one-size-fits-all category (not just in actual size, but...
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Why Pink is One of Today's Hottest Apparel Colors

One of the hot colors on the runways these days, pink is a popular hue not just for women anymore.
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Fun Wearables Shine at Charity Event

Fun wearables shine at charity event.
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Yes, You Should Fire Some Clients

According to consultant Len Markidan, there's one surefire way to know whether it's time to dump a customer. "The litmus test is pretty simple: When you see a person's name in your inbox and you...
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5 Steps To Improve A Company's Culture

Change started at the top.
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Small Businesses Increase Data-Driven Marketing

A new Direct Marketing Association (DMA) survey shows companies are increasingly optimistic about data-driven advertising efforts. The clear majority (82%) of respondents reported they increased...
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Ad Spending Tops $141 Billion In 2014

U.S. advertising spending increased by 0.7% in 2014, reaching $141.2 billion, according to new data published by Kantar Media. The moderate gains were driven mostly by TV spots. "Advertising...
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Will wearables tech items quickly become popular as promotional products?

Mark Ziskind, CSE (asi/155807): "Wearable technology is already a viable option as a promotional product. We have done quite a few orders for items such as the FitBit and GoPro." ...
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Top Quotes From Social Media

"To be clear, Tesla is strongly in favor of people being allowed to drive their cars and always will be. Hopefully, that is obvious. However, when self-driving cars become safer...
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Why Don't Government Officials Understand Promotional Products?

When faced with budget deficits, local leaders resort to a tired argument about the value of promotional products. It’s time this industry fought back.
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The Favorite Promo Items of Canadian Consumers

Data reveals the favorite promo items of Canadian consumers.
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