Stitches Archive: May 2015

State of the Industry 2015

In this sales growth guide, we present seven hot markets to sell decorated apparel and other imprinted items to guide your company to greater sales success throughout 2015. Plus, from Stitches'...
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7 Hot Markets to Penetrate Now: Break Into the Health-Care Market

Health care is one of the top markets for decorators, with 34% of shops selling to hospitals, doctors and other providers, according to this year's State of the Industry Report. "Health care is...
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7 Hot Markets to Penetrate Now: Break Into the Hospitality Market

Businesses that specialize in welcoming guests, such as restaurants, hotels and resorts, count on decorators to help them make brand impressions and provide a cohesive look with uniform programs....
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7 Hot Markets to Penetrate Now: Land the Professional Services Market

When it comes to professional services, the key word is professional. The lawyers, engineers and management consultants who fall under this catchall term tend to be more conservative, going for...
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7 Hot Markets to Penetrate Now: Break Into the Construction Market

Though the housing crisis last decade stifled construction, the market has been on the rebound in recent years, with more projects being greenlit as the economy continues to improve. That's good...
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7 Hot Markets to Penetrate Now: Break Into the Nonprofit Market

Cause marketing is an oft-bandied buzzword these days, with for-profit companies eager to partner with nonprofits to help build up consumer goodwill and trust. It's a fancy term for something the...
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7 Hot Markets to Penetrate Now: Break Into the Education Market

A study conducted during the 2013 football season at seven U.S. colleges - including powerhouse Ohio State University - found that students wore their college apparel 27% of the time. They wore...
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7 Hot Markets to Penetrate Now: Break Into the Association Market

Associations and trade groups are a top market for decorators, according to the State of the Industry survey. T-shirts and polos are popular choices among these groups, who are looking not only...
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Trend Alerts: Denim

Denim never goes out of style. That's because it's "comfortable to wear and easy to coordinate with other colors and materials," says Gina Barreca, marketing director at Vantage Apparel (...
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Gain Efficiency and Stunning Color Resolution

The new OKI Data ProColor C831TS LED color laser printer is a second-generation LED printer specifically developed for professional transfer applications. This model provides the advantages of...
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Hirsch Simplifies Popular Applications

Personalized, traditional styles of embellishment are typically associated with embroidery, monograms and chenille. Now Hirsch International offers user-friendly solutions for creating...
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Go to the Matte

Imprintables Warehouse ( asi/58475 ); circle 78 on Free Info Card. Imprints aren't always sparkly. Sometimes it's good to step away from bling for certain clients and designs....
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Kick Up Sales With Socks

Coastal Business Supplies Inc.; circle 77 on Free Info Card. Think feet for add-on sales. When offering a shirt or cap, recommend socks. With dye-sublimatable socks, offered by Coastal...
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Get Into the Spring Spirit

Springtime brings new opportunities to sell decorated apparel and accessories. Whether the need is for spirit wear as students graduate from high school or college, or a uniform for a...
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Five Steps: Create Multimedia Lettered Applique

With the use of a special glitter appliqué material, metallic thread and rhinestones, it's easy to bling-up lettering. The advantage of this special material is that you can create...
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Adding Embroidery Hits Mark for Illinois Decorator

Target Decorated Apparel ( asi/90549 ) in Naperville, IL, has long been known for its high-quality and innovative screen-printing capabilities, but a few years ago, Steve Kanney, owner and...
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Artist Turns Tourist Spots Into Textile

Textile designer Teresa Lim shows off an embroidery based on Vietnam's Ha Long Bay Singapore textile designer Teresa Lim found a novel way to memorialize her world travels: stitching the...
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Afghan War Rugs Depict Drones, Other Weapons

Afghan artisans have started incorporating images of drones in the rugs they weave. Entrepreneur Kevin Sudeith was surprised when, back in the 1990s, he first saw images of Soviet weapons...
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Ask an Expert : Break Into the Health-Care Market

Q : We're a medium-sized decorator doing pretty standard business-to-business jobs, but after landing a local hospital, we researched and retooled to serve their needs. We've had a great...
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Inspiration: Cindy Rinne

A fiber artist, painter, quilter and poet, Cindy Rinne describes herself as a mixed-media artist - "using just about everything that can be stitched on, from fused plastic bags to wire mesh," she...
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Niche: Equestrian Market

Like many other markets, the equestrian world especially loves bling, according to Andrew Sequeira, co-owner of Philadelphia-based Sparkle Plenty Designs ( asi/88442 ). "A lot of the marketplace...
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Trend Alerts: Marsala

A deep hue, reminiscent of maroon, Marsala is Pantone's 2015 Color of the Year. According to Leatrice Eiseman, executive director of the Pantone Color Institute, " Much like the fortified wine...
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New York Fashion Week

New York Fashion Week for fall/winter 2015 was all about deep, rich colors, with designers drawing inspiration from nature and old Hollywood glamour. Stitches has the scoop on two designers who...
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Shop Grows Revenue During Slow Season

Vinyl, like this self-promotional vehicle wrap, is one of many decoration services offered by A&P Master Images (asi/702505) in Utica, NY. January is usually a slow time for...
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Small Businesses Lag in Mobile Adoption

Small Businesses Lag in Mobile Adoption American small-business owners overwhelmingly believe in the power of a mobile solution or app, but they have been slow to adopt the technology. A new...
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MV Sport Acquires the Game Brand

MV Sport Acquires the Game Brand Supplier MV Sport ( asi/68318 ) purchased headwear and apparel brand The Game from Delta Apparel, Inc. ( asi/49172 ). The Game, founded in 1986, is a recognized...
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Epson Helps Kick Off Fashion Week

Los Angeles designer Maggie Barry created this gown as part of her " Space Tribe " collection. Epson wants to do for fashion what it once helped do for photography: usher the craft into a...
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