Counselor Archive: April 2015

How To Shake Up Your Company For Real Growth

Dana Severson has a message for business owners today: Be bold, be different or be gone. By Dave Vagnoni
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How To Determine If Your Business Is Healthy

Is your business in good health? Follow our guide to do a thorough analysis of your company’s operations. By Betsy Cummings
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4 Ways To Innovate In Business Today

Businesses need to consistently adapt and innovate if they’re going to be successful today. Here are four ways to remake your operations to ensure future growth. By Susan Thomas Springer
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Why You Need To Pay Employees More

Employee pay is rising and companies need to act before staffers evaluate their options. By Andy Cohen
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Top Quotes From Social Media

"Everyone who builds a business works hard, but it makes best sense to focus on those tasks that can actually result in revenue." Barbara Corcoran, judge on ABC show Shark Tank, via...
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West Coast Dock Standoff Ends

Negotiators for dockworkers and shipping companies have agreed to a tentative deal, ending a nine-month dispute that clogged cargo traffic at 29 West Coast ports, officials have announced. The...
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CMOs Plan Spending Increases

Corporate marketing budgets are expected to increase an average of 8.7% this year, thanks in part to a strong U.S. economy, according to the semi-annual Chief Marketing Officer (CMO) Survey...
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Alibaba Continues Global Expansion Strategy

Exploring new business opportunities in the U.S. and Asia, Chinese e-commerce firm Alibaba has announced two separate deals with Lending Club and Meizu Technology Co. The agreements - one a...
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How To Select An ERP System

Patience and persistence matter most. By Dave Vagnoni
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Case Study: Dog Becomes A Branded Products Star

Pup becomes a branded products star. By Jean Erickson
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How To Rebrand Your Company

Advice for improving your company’s image. By Shane Dale
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Why Melange Appeals To Many Apparel Needs

Mélange is a versatile material that can appeal to many demographics and markets today.
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Beret Hats Are Increasing In Popularity

Beret hats are increasing in popularity – at retail and in the promotional market.
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Troy Aikman Shines At ASI Dallas

Sharing his winning formula – at business and life – former Cowboys star Troy Aikman led a slate of education sessions at this year’s ASI Dallas show. Plus, check out nine new products found at the...
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Two Markets You Need To Target Today

Small businesses in every community can form the backbone of any distributor’s revenues. Here are two rising sectors to target in your local area.
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How One Company Creates Buzz For Itself

Ontario-based Triton Sales & Marketing has created buzz for three decades. By Sara Lavenduski
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How One Supplier Builds An All-For-One Culture

This Utah supplier firm definitely has an all-for-one mentality.
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Why Bags Get The Most Impressions Of Any Product

Data shows that promotional bags garner the most advertiser impressions of any product.
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