Counselor Archive: March 2015
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How To Attract Investors

Private equity firms have an abundance of capital to spend in 2015. Here’s what they’re looking for from companies to invest in. By C.J. Mittica
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5 Ways To Ensure Smooth Growth

Companies in the ad specialty industry are growing rapidly – some would say too fast. Here are five ways to ensure that your company isn’t overwhelmed by growth. By Betsy Cummings.
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4 Ways To Market To New Clients

Getting the attention of a new set of buyers is job one for distributors today. Here are four ways to market your business to woo new customers and gain maximum exposure. By Shane Dale
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Get Your Growth On

With the economy expanding, the time is now for distributors to capitalize on new business opportunities. By Andy Cohen
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Should Congress Guarantee Workers Paid Sick Leave?

Should Congress pass a law guaranteeing U.S. workers paid sick and parental leave?
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Polka Dots Rise in Popularity

Looking for a different pattern to suggest to progressive clients? Try the increasingly popular polka dots.
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Accessorize With Touchscreen Gloves

Mixing apparel with technology, one of the most popular wearable accessories gets a makeover.
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Steve Wozniak Stars At ASI Orlando

Apple founder Steve Wozniak headlined the first trade show of the year with a look at the future of technology and business. Plus, a slate of education sessions and new product offerings from suppl...
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Jeffrey Tambor Headlines PPAI Expo

Actor Jeffrey Tambor keynoted the PPAI Expo in Las Vegas in January. Check out his inspirational message, and take a look at some of the hottest products displayed at the show by exhibiting suppliers.
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Best Places to Work - Credential Express

Niceness matters for new hires at this South Carolina supplier firm.
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Profile: John Lynch

New Jersey native John Lynch left the U.S. for Poland in 1991 to help rebuild after Communism fell. He never left. Almost 25 years later, he has received Poland’s highest civilian award for his eff...
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Online Branding Vital for Small Businesses

A new survey reveals that most small businesses are planning for growth in 2015, and more than a third of them believe that online branding is going to help them succeed. In fact, 35% of small...
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Apparel Showcase: Popular Colors

Color Splash Pantone names the popular colors, suppliers provide a variety of options. 1. alphabroder (asi/34063), www.alphabroder.com 2. American Apparel (asi/35297), ...
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Chatter - Now Trending

Should Congress pass a law guaranteeing U.S. workers paid sick and parental leave?
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How to Win Press Coverage

Relevancy, reliability and relationships are key.
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Top Strategies For Protecting Your Data

There may be no more important step companies need to take today than ensuring their digital information is protected. Act now to avoid disaster later. By Theresa Hegel
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Case Study: Non-Profit Truly Shines

Promo Close-Up From the Heart-Signature promos share the fashion runway.
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Number Crunch - The ROI of USB Drives

Data shows that USB drives are favored promotional items to receive because of their extreme usefulness.
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