Counselor Archive: November 2014
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Are Ad Specialty Companies Doing Enough To Guard Against Security Breaches

Companies need to become more diverse today – and not just demographically.
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The Next Generation

What’s most popular in writing instruments today, and where is the market headed? We asked seven suppliers of writing instruments to detail the biggest trends impacting pen sales, and to reveal som...
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Leather Layer

How to embroider safely on leather apparel.
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Building Big Sales

How to sell apparel to construction sector clients.
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Fine in Fleece

With the cold weather comes expanded opportunities to sell fleece.
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Offer Employees Work-Life Balance

Tips for helping workers stay sharp.
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How We Win Hispanic Clients

Values and relationships matter most. By Dave Vagnoni
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A New Kind of Diversity

Companies need to become more diverse today – and not just demographically.
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Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of children's sunglasses. Manufactured in China and imported to the U.S. by FGX International, the glasses feature...
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CPSC Issues Standards For High-Powered Magnets

In the wake of nearly 3,000 reported injuries over the last five years, the U.S. Consumer Product Safety Commission (CPSC) has approved a new national safety standard governing the size and...
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Social Media Ad Spending Continues Rise

Top companies are spending more than ever on social media, but few have been able to measure its impact on their businesses, according to a new survey of chief marketing officers conducted by...
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California Bans Single-Use Plastic Bags

After years of debate, California has become the first state in the U.S. to ban single-use plastic bags at grocery and convenience stores. The legislation is a major win for environmental...
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Small Businesses Predict Late-Year Profitability

Small businesses with fewer than 10 employees are poised for a strong end to 2014. A new survey from SurePayroll, an online payroll services provider, reveals that 81% of small-business owners...
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BDA Raises $75 Million In Financing

Top 40 distributor Bensussen, Deutsch & Associates (asi/137616) has secured $75 million in funding from equity firm American Capital. While financial details on the deal weren't disclosed,...
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Sunscope Purchases Russell Facility, Starts New Venture

Top 40 supplier Sunscope (asi/90075) has purchased the Russell Brands LLC garment decoration plants and support facilities in Alexander City, AL. Financial terms of the transaction were not...
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Changing Times

Industry veteran Richard Stromberg celebrates 50 years in ad specialties this year. By Sara Lavenduski
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Best Places to Work - The IceBox

Atlanta distributor thrives with elaborate employee training program.
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International Expansion

Consumers all over the globe are increasingly engaged and informed – and ready to hear the message promotional products have to deliver. Here are four burgeoning markets rife with opportunity.
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Point the Way

As the second-largest product category in the ad specialty industry, writing instruments provide multiple opportunities for distributors. Here’s an analysis of four popular markets to sell the cate...
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Collector’s Item

Lisa Anderson isn't in the habit of cursing her husband, but it wasn't always that way. Before she knew him, "we used to bid against each other on eBay," says Anderson, president of the Pen...
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Holiday Sales Expected To Jump

Analysts are optimistic about the upcoming holiday shopping season with many predicting a modest, but positive, boost in retail sales compared to last year. That fourth-quarter optimism is echoed...
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Alibaba Raises $25 billion IPO

Underwriters bought 48 million additional shares of Alibaba (NYSE: BABA) following its initial public offering, officially making the Chinese firm's $25 billion public debut the largest in...
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Bruce Fox Acquires DYR/Design Your Recognition

New Albany, IN-based supplier Bruce Fox Inc. (asi/42330) announced that it has acquired fellow awards supplier DYR/Design Your Recognition (asi/48051), based in Boca Raton, FL. Financial terms of...
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Sportco Announces Merger, Jettisons Apparel Lines

Sportco LLC (asi/88792) will merge with Skyline Screenprinting & Embroidery Inc., the companies announced. The merger will take place later this year, and the new company (whose name will be...
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A Halloween Hit

Direct mailer scares up strong results.
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