Wearables Archive: August 2014
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Brand Commandments

The stone-cold reality: You are not too busy to build your own brand. Follow our instruction to rehab your company image immediately.
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At A Good Clip

Clip art graphics not only save time and money, but can be used as the starting point for eye-popping screen prints.
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Wearables Top Decorator

The next challenge of our elite decoration contest: create and print an awesome logo for a landscaping company. Who mows down the competition?
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Dirty Jobs: Uniforms Edition

When it comes to apparel, you'll find one thing at the intersection of presentation and protection: uniforms. They are essential for businesses to show a polished, professional image, and yet...
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In The Red

The impact and effectiveness of red in any promotional campaign can't be underestimated. The fall season will be alive with this standout hue; keep an eye out for bright and succulent tomato-y...
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Sports Skirts

For women , a sporty skirt or skort accomplishes all the things a pair of shorts does while retaining an essential femininity. Smart suppliers won't neglect to include the features that make a...
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Pajama-Style Fashions

You only had to look so far as Marc Jacob's or Rochas's "Resort 2014" collections to see that designers continue to cozy up to pajama-themed fashions. From comfy silk blouses to loose-fitting...
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Bags That Send 'Clear' Signals

The transparent tote bag and purse trend has exploded over the past season, especially in the retail and wholesale markets. Numerous suppliers are providing them in all shapes, sizes and even...
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Over the Rainbow

Fundraising has a reputation for being a necessary evil: It's essential for keeping an organization's bills paid, but often a difficult undertaking, even in the best of economic climates. But...
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"How Do I Make a Compelling Case Study?"

Everyone loves a good story, from scary tales told around crackling campfires to the ear-splitting action of a summer blockbuster. Why not put that universal need for narrative to good use the...
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Determine Art Sizing

The typical viewing distance for a T-shirt is six to 10 feet. This is a fact lost on many people who provide art for T-shirts. One of the biggest problems we see in screen printing is receiving...
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Pre-Press Preparedness

Eliminate wasted time by keeping everything you need on hand.
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Accessorize Back-to-School Sales

Every parent and child is getting ready for school this time of year. Whether your local school district requires kids to wear uniforms or not, there is still room for accessories. Before...
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Three Cheers for Spirit Wear

Crank up the fun factor if your clients need spirit wear this year. Beyond the cheer uniforms and dance team gear, there's a whole realm of booster-ready promotional solutions for rallying the...
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Do Your Swimwear Sales Hold Water?

Choosing the right swimwear requires you to consider many issues. It's important to understand the brand being promoted, first and foremost, as well as what it represents and to whom. A squad of...
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Make a Rash (Guard) Decision

Spend some time at the beach, on a boat or at the marina and before long you'll sense opportunity. That's what happened to Roberta Lemon, who worked as a crew member aboard several private and...
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The Power To See

Need to light your way to brand differentiation? Start with unique items - like the Powercap LED lighted beanie (WB-4546) from Panther Vision (asi/75825; circle 114 on Free Info Card). It comes...
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'I'm With The Brand

The notion of "brand" is ubiquitous these days - for good and bad. Frankly, as a buzzword it's been overexposed. And because of that, many distributors and decorators have chalked it up as...
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I Believe …

The who, what and wear of industry experts
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Equipment Corner

Presses and Pallets TEX Web PALLET Adhesive - GSG GSG (circle 100 Free Info Card) carries the TEX Web pallet adhesive that sprays easily and evenly on pallets and holds heavier...
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