Counselor Archive: January 2015
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The Future is Now

The next revolution in apparel? Digital clothing that will forever alter branding and reinvigorate the way we live our lives. By C.J. Mittica
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Striped Dress Shirts

Woven shirts with stripes can be the perfect answer for corporate campaigns and trade shows.
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Tote Along

Looking for the perfect apparel add-on? Try woven totes, which are increasing in consumer popularity.
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Fashion Conscious

Suppliers bring runway trends to the ad specialty market.
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Wear it Well

Case studies from five industries show how apparel can be implemented into a variety of promotional programs. By Shane Dale
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Market Watch: Bars & Restaurants

Sales tips for an expanding sector. By Jean Erickson
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Running a Successful Storefront

The right location and features are key. - By Dave Vagnoni
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Chatter

A distributor drives fundraising efforts. By Christopher Ruvo
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Committed to a Cause

A distributor drives fundraising efforts. By Christopher Ruvo
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Prepare To Innovate

For distributors to stand out from the pack, they need to truly look at their businesses with a critical eye. By Andy Cohen
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Promo Plan

Want to ramp up your marketing efforts this year? Try adding these three strategies to your marketing mix. By Theresa Hegel and C.J. Mittica
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Fast & Furious

Clients are demanding even quicker turnaround on apparel orders today. Here’s how suppliers and distributors are responding. By Betsy Cummings
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Supplier Recalls Mobile Chargers

Supplier firm AP Specialties (asi/30208) recalled about 172,000 mobile power bank chargers in late November. The Consumer Product Safety Commission (CPSC) and AP Specialties said that when the...
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McDonald’s Recalls Promotional Toy

Citing a potential choking hazard, McDonald's is voluntarily recalling 2.5 million Hello Kitty-themed promotional whistles recently given out in Happy Meals. The Chinese-made Hello Kitty Birthday...
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Q3 Supplier Sales Increase 4.7%

Industry supplier sales rose by 4.7% in the third quarter of 2014, according to data released recently by ASI. The rise in Q3 sales marks the 19th consecutive quarterly jump in supplier revenues....
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EU Passes Plastic Bag Measure

The European Union has approved a deal to dramatically reduce the number of single-use plastic bags given out in retail stores. The measure would slash the number of bags Europeans use each year...
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PCNA Acquires HumphreyLine

Top 40 supplier Polyconcept North America (PCNA) has acquired supplier firm HumphreyLine (asi/62050). Financial terms of the transaction were not revealed, but HumphreyLine now becomes part of...
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Best Places to Work - Pinnacle Promotions

Celebratory culture and creative workspace motivates employees at this Atlanta distributor firm.
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Inspire, Dream, Create

A Texas marketing agency gave 24 consecutive hours of pro bono service to three nonprofits. By Sara Lavenduski
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Will The Real Estate Market be a Good Target for Distributors in 2015?

The next revolution in apparel? Digital clothing that will forever alter branding and reinvigorate the way we live our lives. By C.J. Mittica
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Proforma Graphic Services Acquires Premier Graphic Solutions

Proforma Graphic Services Acquires Premier Graphic SolutionsColumbus, OH-based distributor Proforma Graphic Services (asi/300094) has acquired fellow Columbus company Premier Graphic Solutions...
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ASB Acquires Branding U

ASB Acquires Branding U Top 40 distributor American Solutions for Business (ASB, asi/120075) has acquired Nashville, TN-based distributor Branding U (asi/145106). Financial terms of the...
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