Counselor Archive: June 2014
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Remote Control

More of the nation’s workforce is getting work done away from the office. Here’s how to pick the right offsite people for your company – and keep them focused and motivated.
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Marketing in a Mobile World

Consumers and businesses are increasingly using mobile media to make decisions and run their operations. Optimize your business now for mobile marketing and communications – before it’s too late.
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Wildman Corporate Apparel Wins Online With WebJaguar

Creating and maintaining clients’Web stores requires an eCommerce platform that is streamlined and simple. Here’s how one distributor has successfully harnessed the Web for its clients.
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A Fresh Take On Custom Water Bottles

Not all water bottles are created alike. Alexa Springs proves freshness and customization make all the difference.
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Trends - Green Wave

Looking for a color trend to capitalize on? Think green.
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Fabrics - Hot Time for Summer Apparel

Distributors have multiple options when it comes to pitching warm-weather apparel.
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Showcase - Get Fleeced

A collection of industry picks for fleece.
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Shark Tales

Daymond John, one of the judges on ABC’s Shark Tank, shares his rags-to-riches entrepreneurial success story with the ASI NY audience. Plus, a look at the education and new products offered at the ...
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Profile - How We Close Sales

Success comes from building trust.
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Promo Close-Up - A Caped Crusade

A fun promo becomes an instant collectible.
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CounselorMag.com

Trends and insights from our website.
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Editor’s Letter - Let Youth Be Served

Industry companies need to reach out to the youngest workers – for both of their own good.
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Flexible Innovations

Get read … and increase sales!
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Your Move to Mobile

Not sure how to capitalize on mobile technology and trends? Let leading consultant Jamie Turner be your guide to gaining a competitive edge.
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Q1 Distributor Sales Increase 6.4%

Exclusive data released in May by ASI shows that distributor sales grew by 6.4% in Q1 of 2014, the highest quarterly gain since early 2012. The positive sentiment is underscored by the Counselor...
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Appeals Court Sets Precedent On CPSIA Disclosures

A federal appeals court ruled in April that a manufacturer whose product was linked to the death of an infant can be named publicly and ordered the firm to make details of the case public.  ...
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New York Introduces Bag-Fee Measure

Joining a long line of cities that have introduced measures to restrict single-use plastic bags, the New York City Council recently proposed a bill that would impose a 10-cent fee on all plastic...
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Bangladesh Factory Owner to Face Murder Charges

Police in Bangladesh plan to press murder charges against Sohel Rana - the owner of a nine-story factory that collapsed last April, killing more than 1,100 garment industry workers in what was...
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Alibaba Posts 66% Rise

China-based tech firm Alibaba Group recorded fourth-quarter revenues of $3.06 billion, a year-over-year rise of 66%, according to an April presentation from major shareholder Yahoo. The sharp...
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BIC Chairman Visits Promo Division

Top 40 supplier BIC Graphic (asi/40480) announced that Bruno Bich, chairman of the board of BIC Group, recently visited the supplier's headquarters office in Clearwater, FL. Bich, who served...
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Industry Delegation Lobbies On Capitol Hill

Nearly 70 industry professionals joined together for two days in April to meet with legislators on Capitol Hill, bringing key ad specialty issues before U.S. senators and members of the House of...
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Survey Reveals Top Cities For Small Businesses

For the fifth year in a row, Austin, TX, has been named the best city to start and grow a small business, outranking 100 other U.S. metro areas with populations of at least half a million,...
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Prime Acquires Points of Light Line

Top 40 supplier Prime Line (asi/79530) has acquired the product line of fellow supplier Points of Light (asi/78825). Financial terms of the deal were not released, but it results in Prime...
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Quotables

Albrecht, Fred, Proforma Albrecht; on how a product recall can hurt sales of similar items, 35 Booth, Kathleen, Quintain Marketing; on the wisdom of using social media to educate, not just...
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Tough Customers

A business consultant and customer relationship expert provides ways to deal with seven different types of difficult clients.
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Profile - As Time Goes By

One hundred years after its first product was made, this supplier is still going strong.
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Appointments & Promotions

This month’s people on the move in the ad specialty industry.
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Power Bank Recall Sparks Mobile Accessory Concern

Sold in Five Below stores, the CPSC says the VIBE USB Mobile Power Bars could overheat and cause fire hazards. Items were imported from China by DGL Group of Edison, NJ, a non-industry...
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