Counselor Archive: October 2014
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Pajama-Style Fashions

The relaxed look is in; industry pajama-wear can help distributors capitalize on the trend.
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Child’s Play

Kidswear programs are growing in popularity. Here’s how to sell the product category.
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Playing Dress Up

Dress shirts can complete a corporate program.
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Gain an Intelligence Edge

Stand out through research and collaboration.
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How We Ensure Order Accuracy

Technology helps eliminate errors.
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Woodstock Revisited

Promo products play an integral role at three-day music festival.
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Yes, You Can Say No

It can be powerful to rid your business of customers and deals that are causing pain.
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Q2 Distributor Sales Increase 6.1%

Data released by ASI in August shows that distributor sales grew by 6.1% in the second quarter of 2014, continuing a stretch of 18 consecutive quarterly gains. Meanwhile, the Counselor Confidence...
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Federal Reserve: Loan Standards Easing

Demand for mortgages and business loans increased last quarter and banks were more inclined to lend, a sign the American economy is strengthening, according to a recent report from the United...
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Small Biz Owners Unprepared for Retirement

Think you're ready to retire? If you're like most small-business owners in the U.S., you may need to think again. Entrepreneurs are largely shortchanging their personal financial futures, in...
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Cotton Prices Near Five-Year Low

Driven down this summer by strong U.S. output and weak demand in China, cotton prices are hovering around their lowest level since 2009. After moderating slightly, cotton is priced at 63 cents...
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Wearable Tech Shipments to Soar

Shipments of wearable technology products are surging this year, with a new study predicting a 129% rise over 2013. The global wearable technology market forecast from analysts CCS Insight...
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Social Media Ad Revenue Forecasts Jump

According to a forecast by market research firm Mintel, social media is increasingly the place to be when it comes to advertising. By 2017, social media advertising revenue in the U.S. will...
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Bangladesh Workers Strike Over Wages

Clashing with police and demanding overdue wages be paid immediately, hundreds of Bangladeshi garment workers protested in Dhaka in mid-August, continuing a new stretch of factory unrest in the...
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Camsing Global Sold To Equity Company

Meridian PO Finance LLC, the senior secured lender to Top 40 supplier Camsing Global LLC (asi/43668), has sold all of the assets of Camsing to Capital Supply Group Inc. Financial terms of the...
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Smart Shirts Debut at U.S. Open

Move over smart watches. At tennis' U.S. Open in New York last month, designer Ralph Lauren served up the latest in stylish, sporty wearable tech, outfitting ball retrievers in Polo Tech tops...
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2014 - ASI Power Summit

The ad specialty industry’s top influencers gathered in Arizona last month to set a course for the market, share best practices and debate their top challenges. Here’s a recap of the three-day conf...
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Predictive Power

In an exclusive interview, Forbes publisher Rich Karlgaard gives Counselor his outlook on the economy, as well as the steps he believes small businesses need to take to succeed today.
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What Women Want

This woman-owned distributorship is now proud to be WBENC-certified.
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Appointments & Promotions

This month’s people on the move in the ad specialty industry.
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2014 - Power 50

Meet the most influential executives in today’s ad specialty market.
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Chatter - October 2014

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Quality Lapel Pins

Small Colorado supplier firm creates family environment and rewards employees well.
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