Counselor Archive: May 2014
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Data Device

Numbers and information are ruling your clients’ decisions today. Here’s how to help them use data in their marketing efforts.
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The greatest to the latest

Experts interpret research data about four age groups and discuss how distributors and their clients can market to each generation accordingly
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Creative Inspiration

Artist and entrepreneur Erik Wahl highlights The ASI Show Long Beach with advice for how companies can ramp-up innovation – and success. Plus, a look at the education and new products offered at t...
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Market Watch - Home Health Care

A glimpse inside an expanding sector.
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SXSW Proves power of Promos

The country’s largest music festival shows how innovative brands – and bands – are using promotional products to more effectively connect with their audiences.
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How We Train Employees

Continuing education is critical.
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A Super Score

A distributor helps the NFL offer a warm welcome.
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Appointments & Promotions

This month’s people on the move in the ad specialty industry.
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San Francisco to ban single-use water bottles

We look at mobile advertising as another channel that’s worth exploring.
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Tempo Acquires Ribbon Badge Line

Mergers & Acquisitions
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Owner Optimism on the Rise

Small-business owners are growing more optimistic about the direction of the U.S. economy, according to Union Bank N.A.'s Small Business Economic Survey, an annual analysis that also identified...
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CPSC recalls retail magnets

The Consumer Product Safety Commission (CPSC) announced in late March that it is recalling sets of miniature office and refrigerator magnets that were sold in retail stores. The items were...
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Everything is Illuminated

Tony Maglica created one of the most notable products, and he shows no signs of stopping now.
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Lead news page

Mobile Ad Spending To Hit $31.45 Billion
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