Counselor Archive: April 2014
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Industry Reacts to BEL USA And Branders.com Merger

BEL USA, parent company of supplier BEL Promo (asi/39552) and distributor DiscountMugs.com , has merged with Top 40 distributor Branders.com (asi/145021). Terms of the transaction were not...
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California Set to Ban Single-Use Plastic Bags

Recent legislative moves have put California on the brink of becoming the first state to ban single-use plastic bags at retail stores and supermarkets. Last year, state Senator Alex Padilla...
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Employer Mandate Delayed; Health Care Costs Impact Hiring

The Obama administration has announced that it is granting another delay in the Affordable Care Act's employer mandate provision. Companies with 50 to 99 employees will now have until 2016 before...
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American Apparel CEO Responds to Restructuring Reports

Despite disappointing sales and press reports alleging financial turmoil, American Apparel (asi/35297) is poised for a strong year, said CEO Dov Charney, in an exclusive interview with Counselor...
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Bill Proposal Angers Marketers

A new federal bill would require data brokers and marketers to allow people to opt out of having information about themselves collected and sold - a proposal that already has marketers and...
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Military Exchanges Criticized for Bangladesh Sourcing

U.S. exchanges that sell military-licensed clothing to service members and their families are being denounced for sourcing private-label apparel from potentially unsafe factories in Bangladesh,...
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Small-Business Optimism Rises

With firms looking to increase hiring, optimism among small-business owners edged slightly higher in the beginning of 2014, according to new data from the National Federation of Independent...
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4imprint Sells European Supplier Division

UK-based 4imprint Group, the parent company of Counselor Top 40 distributor 4imprint (asi/197045), has sold its European supplier division, SPS. The deal, which is valued at £7.25 million...
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Profile - How We Earn Program Business

Service and product choice matter most.
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Promo Close-Up - The Great Date Experience

A distributor reaps the benefits of community service.
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Editor’s Letter - Live Opportunity

Looking for a hot market to target to diversify your business? Think live events.
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Get on the Train

Integrate new sales reps quickly by providing thorough and precise training. Plus, steps for seamlessly integrating an acquired company.
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CounselorMag.com

Trends and Insights from our website
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Trends - Slip ’N Slide

Expand apparel sales with slippers.
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Markets - House Hunters

Target real estate sector clients with apparel to ramp-up sales.
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Motivator in Chief

Former President George W. Bush inspires the ASI Dallas audience. Plus, check out a sampling of the education and new products shown off in the southwest.
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Diversify or Die

Distributor businesses today need to appeal to as diverse a client base as possible. Here’s why it’s necessary and how to do it.
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Quotables

A selection of this month’s sources.
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Profile - The Buck Stops Here

One distributor leads a full-service promotional firm while following an unusual dream.
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Appointments & Promotions

This month’s people on the move in the ad specialty industry.
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