Holiday Tree Lighting
A small Midwestern city is preparing for the holiday season’s arrival when it celebrates in grand style with a week of events that culminate in the lighting of the famed holiday tree right in the center of town. This year, the city is adding a slate of promos to help its citizens associate the city not with just good governance, but also with community and that ephemeral holiday spirit.
The events kick off with a holiday concert by a surprise local celebrity, and everyone who attends gets an LED pendant necklace with three-way light to add a festive glow to the crowd. A hinged tin full of peppermint-flavored mints is another guaranteed crowd-pleaser, and a nonwoven tote bag comes in handy, plus it looks great with the city’s snazzy logo imprinted across it.
To encourage some seasonal altruism, clothing donations will be accepted at the event and everyone who brings something will get something in return. A tube of all-natural lip balm in its own neoprene sleeve is a smart, practical giveaway for a chilly night, as is a fleece neck gaiter with an adjustable draw cord. Take advantage of the popularity of silicone wristbands by giving away a soft, stretchable model that won’t distort after repeated manglings.
This event and this time of year are perfect for encouraging volunteers for the city’s various betterment projects, so the Recreation Department will have a sign-up booth available with some cool promos to distribute to interested residents. Choose a stock-shape microfiber screen cleaner for an easy, useful gift that everyone needs. An acrylic knit cap with sublimated or woven logo is sure to be worn regularly, and a clever USB car charger on a keychain is exactly the type of item no one realizes they need until they have one.
The city can cross-promote with event sponsors or micro-promote its own Recreation Department, which not only organizes this celebration but many others throughout the year. Good promotions will lure residents to other events and encourage a positive attitude towards the community and, hopefully, the people who work behind the scenes to make everything happen – including you.