Journals make great corporate gifts and are hot sellers in the education market, while portfolios have a range of promotional applications that appeal to buyers in all of the top markets for ad specialties, from pharmaceutical and finance to health care, education and beyond.
A Diverse Portfolio
The E-11-R28 from The Platform Group (asi/78708) serves as a portfolio, press kit or gift box. The item sells strongly with end-buyers that range from pharmaceutical companies to insurance/financial firms. The latter, for example, frequently use it to provide service collateral and contracts to clients.
While clearly popular in the corporate world, the E-11-R28 has branched out beyond it. Institutions of higher education have been investing in the product to help with fundraisers and development campaigns. Within the last year, two graduate school programs have used the item as part of fundraising initiatives that targeted alumni, says Allison Gower, owner and president of The Platform Group. “Instead of a throwaway card stock mailer, the alumnus received a tailored, decorated E-11-R-28 with collateral and a letter,” she says. The package came in a FedEX or UPS shipping box. “Both campaigns have been very successful – one even breaking records for the institution,” says Gower, noting such ROI was great for the The Platform Group’s distributor client who sold the E-11-R28 to the end-client.
Gower suggests targeting companies and institutions that need to provide organized and streamlined information about new products, programs and services. The portfolio is ideal for these clients – specifically those who like slots for media and cards. The pockets on the portfolio can be varied without any tooling charges.
The leather exterior of this journal adds a hint of style, while the side handle makes it easy for travel or work on-the-go. From Case-It, asi/44261, 201-804-5556.
Genuine leather journal includes a hidden magnet tab closure, leather bookmark strip and eight card slots. From Bugatti, asi/42394, 514-832-1010.
Blackwood zippered portfolio contains an accordion-style document holder, zippered pocket, calculator, cardholder, pen loop and cellphone pocket. From Starline, asi/89320, 800-831-2231.
The Hudson Tablet Portfolio features a 30- page notepad as well as four corner tabs perfect for holding electronic tablets. From Bullet, asi/42424, 305-623-9223.
Coated with clear gloss, this journal’s cover can be printed in one- to four-color process. It’s mounted to a heavy chipboard for durability. Drum-Line, asi/50873, 800-284-2456.
Featuring foil-stamp imprinting, this planner allows users to plan with week-at-a-view or month-at-a-view formats. From SunGraphix, asi/90125, 207-402-3400.
SmartPicx tablet notebook features pages that can be scanned with a smartphone to take users to specific Web content. From Journalbooks/Timeplanner Calendars, asi/91340, 800-438-3800.
The elastic closure of this journal provides excellent stability, while the leather-like finish adds a classic touch. From Graphique, asi/57999, 800-444-1464.
Hand-crafted in the USA, this journal features 200 wide-ruled pages and rounded corners. From Strong Leather, asi/89960, 978-879-1000.
Environmentally friendly portfolio features 100% recycled content fiberboard and two horizontal pockets, .5” and .25” in depth. From The Platform Group, asi/78708, 888-880-4790.
With a suede-like padded cover, this journal features 256 lined pages, 70-gram paper and lay-flat binding. From The Book Company, asi/41010, 800-367-9388.
Green-minded end-buyers will love this notebook made from bamboo. Eco bonus: it features recycled paper and a recycled pen. Zipline, asi/99030, 920-429-2339.