Hoodies offer a generous imprint area for any number of clients and applications. And if they’re high-quality garments, you can be sure recipients will wear them frequently. ASI research shows 70% of U.S. consumers keep outerwear because it’s useful.
Hitting The Jackpot
While hoodies commonly evoke casual college and tourism applications, the right choice can also be a perfect fit for a wide variety of promotions. For instance, when an end-user recently needed a unique product for an awards program, they worked with a distributor and decided to invest in high-end branded apparel at a competitive price point. Nucom/Burk’s Bay (asi/74600) was called upon to supply the soft goods: the ladies’ version of the company’s Synthetic Leather Hoodie (S0010), which features a water-resistant shell, quilted lining and hood layer. “They used the jacket as an award in a lottery centered on the Betty Boop brand,” says Jonathan Walther, marketing manager at Nucom/Burk’s Bay. “We embroidered the Betty Boop logo on the left chest.”
The distributor client has worked with Nucom/Burk’s Bay before on large-scale apparel projects. “They understand the value of a high-end jacket or hoodie award,” says Walther. “This particular item has a look that’s hot at retail and represented a great value to the client.” The end-user distributed 900 branded jackets as a prize for winners in the multi-million dollar lottery program.
When looking for ideal items for awards programs, hoodies are an excellent option. “Quality, decorated wearables offer a high perceived value,” says Walther. “In this case, we partnered with our distributor client to create retail appeal at an affordable price.” In addition to awards programs, consider incentives, uniforms and year-end gifting.
Rugby pullover hoodie comes in eye-catching stripes. Made of soft jersey cotton, it includes a lined hood, heavy-duty twill placket and rib-knit cuffs. From Charles River Apparel, asi/44620, 800-225-0550.
Heavyweight pullover hoodie features vertical weave that resists shrinkage. Durable construction is ideal for branding purposes. From Hanes/Champion, asi/59528, 800-685-7557.
Available in nine colors, tie-dyed hoodie includes metal grommets and front pouch pocket. Think schools, tourism and awareness events. From Dyenomite, asi/51185, 888-777-1916.
Work tech hoodie is made of bonded fleece and includes a contrast mesh-lined hood, kangaroo hand warmer pockets and ribbed cuff hem. Consider tech promotions and athletic teams. From Rugged Outfitters Inc., asi/84143, 888-388-1453.
Unisex pullover sweatshirt is made of pill-resistant cotton/polyester, and includes a two-ply hood and front pouch pocket. From Otto International, asi/75350, 800-367-6886.
Athletes will love this wicking sweatshirt that’s made of 100% high-performance polyester. Includes a front media pocket. From Whispering Pines Sportswear, asi/97027, 800-548-4710.
Water-resistant, synthetic leather hoodie has a quilted lining, zippered pockets and zip-front hood layer. High-quality construction makes it a great fit for awards and incentives programs. From Nucom/Burk’s Bay, asi/74600, 63-535-2035.
Cropped hoodie is made of 50/50 cotton/poly Flex Fleece and includes a white drawcord and kangaroo pocket. From American Apparel, asi/35297, 213-488-0226.
Full-zip sweatshirt includes a shell of 60/40 cotton/poly peached jersey, microfleece lining and kangaroo pocket. Pitch to the entertainment and technology sectors. From Tri-Mountain, asi/92125, 800-824-6464.
Sub-Zero fleece hoodie is made of 80/20 cotton/recycled polyester and includes a built-in sublimated facemask. Ideal for ski and snowboard shops, and promotions in chilly climes. From Boardroom Eco Apparel, asi/40705, 800-654-4002.
Zip-front hoodie includes a double-lined fleece hood and brass zip front; it’s made of 70/30 combed ringspun cotton and polyester. From Blue Generation, asi/40653, 888-336-4687.
Pullover hoodie is made of cotton/poly and has striped ribbon necktape, heavy gauge drawstring and spandex cuffs. From Blue Generation, asi/40653, 888-336-4687.