Advantages

Calendars

Calendars offer a potential annual resale for reps and they get clients excellent
ROI, practically ensuring end-users will have their eyes on your customer’s name and branding every day. ASI research shows that calendars are kept for nine months on average.

CASE STUDY

Financial Success

What makes the Scenes Across America Calendar from ADG Promotional Products (asi/97270) such a surefire giveaway? Do you have a couple months? “That calendar sells everywhere,” says Lee Marvin, national sales and marketing manager for Curtis 1000 Promotional Products Division (asi/172755). While the calendars’ popularity indeed transcends industry, Marvin is particularly enthused about its appeal for his financial sector customers, as well as the reasons calendars make his own job a bit easier.

“We can show it to any financial client in California, Mississippi or New York,” Marvin explains, naming credit unions as a typical example of the type of financial customer he has great success selling this calendar to. For these clients, the visual draw of the photographs is what begins the process of making this calendar a part of a dependable promotional campaign: “Everybody loves water, trees and mountains,” says Marvin.

Pretty photos are just the beginning, however. For Marvin’s clients, the Scenes Across America Calendar offers “the best bang for the buck” that a giveaway can provide. “You’re going to get so many exposures to that calendar per day at fractions of a penny for each exposure,” he says. As users scribble notes in the dates and ponder upon the scenery, Marvin’s client enjoys daily notice for an entire year. And as a product with a definite life-cycle, the calendar almost sells itself.

“Calendar repeat business is always money in the bank,” Marvin says. “It’s a very natural cycle; it rejuvenates automatically and the customers are expecting next year’s calendar.”

Calendars
Send personalized calendar holiday greeting cards to stay in front of customers all year long. From Carlson Craft, asi/43920, 800-328-1782.

Calendars
Enjoy 13 months of full-color scenes from across America with this spiral-bound wall calendar. From ADG Promotional Products, asi/97270, 800-852-5208.

Calendars
This calendar can be customized with custom photos and branding from end-buyers. From Drum-Line, asi/50873, 800-284-2456.

Calendars
This year-in-view calendar sticks to almost any clean surface, making it excellent for cubicles, employee break rooms and more. From Tru Art Advertising, asi/92255, 319-337-9623.

Calendars
This 13-month calendar opens like a checkbook and includes multiple pages for notes. From California Tattoos, asi/43530, 877-977-4682.

Calendars
Quarterly academic planner includes durable paperboard front and back, monthly tabs and ruled paper. From Journalbooks/Timeplanner Calendars, asi/91340, 800-438-3800.

Calendars
USA-made home-shaped calendar magnet is nontoxic and includes a clear laminate. From Magna-Tel, asi/68480, 800-467-2537.

Calendars
Flexible compact weekly planner has week-at-a-view and month-at-a-view formats. From SunGraphix, asi/90125, 800-284-5580.

Calendars
Custom full-color 12-month calendar desk pad is padded at top with a chipboard back. From Drum-Line, asi/50873, 800-284-2456.

Calendars
This 80-page UltraHyde memo pad desk caddy includes sticky flags in six colors. From Bullet, asi/42424, 305-623-9223.

Calendars
Custom 3-D desktop calendar offers 90 sq. inches of advertising real estate. From Magic Cubes, asi/68452, 877-992-8237.

Calendars
Women’s health guide and 13-month calendar has a year of important health information. From Fields, asi/54100, 800-654-1517.