Sell This Product - The Frigitowel and More From Pro Towels

Aaron Gunderson
National Accounts Manager
Pro Towels (asi/79750)

Q.  Please give us some company background.

A. Pro Towels is the largest towel supplier to the promotional products industry. Our mission is to become the distributor’s business partner and provide them with the solutions to best fit their clients’ promotional needs. With our expertise and award-winning customer service department, we will track each order from beginning to end so that they are sure to get the absolute best finished product.
We offer in-house screen printing and embroidery services to support a broad product line of beach, golf and sport towels. Additionally, we carry bathrobes, blankets, and other beach accessories to complement our towel line.

Q:  Which products are hot sellers right now?

A: Our terry, 100% cotton Frigitowel cooling towel was new for 2014. It’s icy cold right out of the bag. The cooling lasts for hours and it has a clean citrus scent. When removed from its packaging, the towel will become significantly colder than the ambient air temperature. The cooling sensation is a one-time use, but the towel itself is reusable. The Frigitowel is great for athletes, outdoor enthusiasts, construction workers, the military, hot days and fever relief.

Our Jewel Collection Colored Beach Towel is a 30” x 60”, terry velour, 100% cotton towel. It’s always a hot seller. It’s available in a wide variety of vibrant colors. Suggest this for swim clubs, resorts, travel agencies, travel-related websites, swim teams, parties and events and more. Also target sales incentive trips and loyalty programs. Think outside the box too with ideas like using beach towels imprinted with Class of 2015 and a school name as a senior prom favor.

Our Fitness Towel with CleenFreek antimicrobial technology is a 12” x 42”, terry velour, 100% cotton towel. The technology is built-in protection for anyone with an active lifestyle. It prevents bacteria and fungus growth, while helping to fight MRSA, staph, germs and odor. Pitch it for athletes, health clubs and health-care events.

Finally, if you’re helping any clients with golf tournaments, you can’t go wrong with our Diamond Collection Golf Towel, which includes a grommet and hook to hang on a golf bag. It’s also available in many colors.

Q: What are some of the top markets for your products?

A: Health care, finance, not-for-profit organizations, education, sporting events and manufacturers.

Q: What makes your products unique?

A: All of our products are manufactured to meet the highest quality standards reaching price points desired by our clients. We specialize in printing water-based inks that absorb into the towel to provide a soft “hand” to the touch. Large color selections and large inventories provide more solutions to fit every budget.

Q: What features should distributor sales reps note when pitching your products to clients?

A: The greatest feature with selling towels is our one-size-fits-all solution; sizing and demographics do not apply. Second, towels have a larger imprint area than most promotional products; think of a towel as a walking billboard. Lastly, towels last for decades. When was the last time you threw a towel away? Towels are practical and people love to receive them.

With Pro Towels you can expect a quality product and quality service with two production facilities in South Carolina and California.

Sell This Product


  • The SAAGNY Foundation organized a 5K Fun Run at Promotions East and wanted to have a giveaway package for all participants. Since T-shirts are always used, they wanted something unique to add to the giveaways. The FT-42CF (number one fitness towel) was donated and became such a great success that it was requested again the next year.
  • PINK OUT is an event that has been held each October for the last four years, at high school football games throughout Western Pennsylvania. The goal of a PINK OUT is to raise awareness for breast cancer and to educate young women about the disease. Most football teams wear pink shoelaces and wristbands; cheerleaders use pink pom-poms, and fans dress in pink. Baldwin High School wanted to take the fan participation up a notch and gave away pink rally towels for the student body to cheer with.
  • A graffiti-style wall mural was created to honor the Senior Class at a private school in Hawaii. The school liked how the mural turned out and wanted to create a gift the seniors could take with them. When trying to put the custom art on a T-shirt, they found the imprint area to be too small. As another option, the client was shown our Signature Towel, which offered a large imprint area that would be perfect to print the mural on. The graffiti towel was born!