One for the Road
With almost 20,000 car dealerships in the United States, distributors have significant opportunity to pitch keytags for new customers and automotive merchandise lines. Recently, a car dealership wanted a creative twist on the traditional keychains usually given to new clients. Instead of a simple branded piece, they tasked their longtime distributor partner with finding an item featuring added functionality that would appeal to female buyers. “The dealership prides itself on being a friendly place for women to shop,” says Juan Carlos Benito, director of sales at Integralink in Miami. “They needed a special item to give every woman who purchased a new or used car to serve as a reminder of their commitment.”
Enter Bullet (asi/42424) and its Hookie Key-Chain (SM-2385), which includes a fold-out bag hanger. “It was the perfect product to meet the dealership’s needs,” says Benito. “It offered the added bonus of a premium feel at a low price point.” The dealership distributed 150 branded keytags in its first promotional push.
Since the item includes the added functionality of a hanger, it garners increased impressions when it’s on shelves and tables in public places and has helped build customer loyalty. “Recipients were enthusiastic about the elegance and practicality of the piece,” says Benito. “It reminded them that the dealership knows how to appeal to the needs of women in today’s world, and that was satisfying for the customers. It should always be a top priority to thoroughly assess your customers’ needs, including target demographics, so you can be sure to provide successful items for each promotion or giveaway.”
Solar keychain includes three chargeable LED lights for illuminating locks, door handles, bag interiors and more. From Zipline, asi/99030, 866-344-7677.
Keychain turns into a convenient hanger for keeping bags clean and secure. It can hold up to 5 ½ pounds and features an elegant laser-engraved logo. From Bullet, asi/42424, 800-749-7367.
CutZit keyring comes with a retractable knife with razor-sharp blade and safety action that locks the blade in two open positions. From Larson Design & Mfg., asi/66540, 800-237-3268.
Tennis racket-shaped keychain doubles as a bottle opener and is made of anodized aluminum. It’s perfect for country clubs, tennis teams and resort promotions. From Afton Promotions, asi/33177, 866-994-0188.
Always be prepared with this pocket knife keychain that also includes a file, scissors, toothpick and more. From Chulani Promotional Products, asi/45100, 973-279-6666.
Floatable keychain is made of EVA foam and comes in a variety of shapes and colors. Think boating and outdoor promotions. From Footprints USA, asi/55030, 800-381-8940.
Athletic teams and travel companies will love this embroidered keytag. It includes a merrow border and split-ring attachment. From PromoSalesUSA.com, asi/79994, 901-767-0838.
LightPulse zipper pull features motion-sensitive lights for safety and doubles as a keychain. Consider cycling and running promotions. From Buztronics Inc., asi/42963, 800-878-3413.
Keychain features custom-shaped domed imprint and a 4-link nickel-plated chain. It arrives in executive-style packaging with business card attached. From Zoogee World Inc., asi/99280, 866-532-4935.
Bottle opener keyring features an antique brass finish and full-color epoxy dome imprint. Think college, bar and restaurant promotions. From EMT, asi/52263, 800-289-2911.
KeyKlasp includes squeeze-open for attaching keys and full-color epoxy domed imprint. From PromoBiz USA LLC, asi/79903, 866-539-5527.
Chrome-finished keychain includes a globe-shaped charm, perfect for travel companies and events with a global scope. From Innovation Line by Innovation Specialties, asi/62660, 800-421-4445.