Consider that more than 50 million Americans have health-club memberships; more than 3 million children sign up annually for youth soccer; and some 24 million men and women golf. Numbers like that make it clear: the sports and fitness markets are fertile ground for promotional products reps. Here are hot products to pitch to get the sales flowing.

A Divot Tool – And So Much More

Over the last year, sales of Hat Trick’s (asi/80303) 6 in 1 Golf Divot Tool (HTDT5001) have soared 400%. The popularity of the made-in-the-USA product starts with its versatility. Invented by Hat Trick owner Rick Beard, the item is a divot fixer, ball marker, club rest, cigar holder, can tab opener and bottle opener that can catch caps.

The range of industries where the tool stirs interest is vast, from beverage, automotive and financial, to technology, real estate and education. “Even if the recipient doesn’t golf, they still use the other functions, which means the client’s logo is seen,” says Beard.

Russ Meister, senior sales executive at Spartan (asi/333150), recently sold hundreds of the divot tools to an insurance company for a golf event. Another of his clients bought bundles of the item for a golf tournament, and then proceeded to use it as a giveaway throughout the year. Maureen Michel of Allegra-Rockledge (asi/372496) sold 225 divot tools that featured the branding of a bank that was sponsoring a charity golf outing. “The product’s quality is high, and Rick is so focused on the customer,” says Michel.

That dedication was evidenced when Beard produced an order of 1,000 logoed tools in about a week for a distributor who needed to meet the deadline of an end-client – a multi-billion dollar communications company. “It went off without a hitch,” says Beard.