The National Park Service welcomes 275 million visitors each year, many of them spending the day hiking and picnicking. Make sure your client’s message makes an appearance at these outdoor summertime meals.
Eat Your Greens
Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.
Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. “The co-op is located down the street from the company,” says Ron Williams, director of marketing at Mi Line by Fey (asi/71032). “They encouraged their employees to shop at the co-op for fresh food before and after work.”
One of the items employees received was the Salad/Snack Bowl Set (Mi6083) from Mi Line by Fey, decorated with the co-op’s logo. More than 275 bowls were distributed, and the sales tally came to just under $2,000. Other decorated items were also given out as part of the campaign.
“The distributor was able to tie the co-op’s promotion to a specific health initiative, based on Affordable Care Act guidelines,” Williams says. Since the changes are here to stay, “additional product implementation for the company’s promotional needs will be that much easier.”
Travel bowl includes a snap-on lid, matching fork, interior tri-section condiment wheel and dressing container with lid. From Mi Line by Fey, asi/71032, 800-328-8944.
Gourmet gift set includes a cheeseboard, knife, salted caramel cookies, cheese crackers and more. From Givens and Company, asi/43464, 800-216-1183.
Salad hands are made of bamboo. From Zipline, asi/99030, 866-344-7677.
Two packets of sunscreen come in a silver dispenser wrapped in an imprinted envelope. From Lanco Corporation, asi/66224,800-938-4500.
Blanket is made of 100% polyester. It measures 50” x 60” and has whip-stitched edges. From Terry Town, asi/90913,800-742-9793.
Handheld cooler for bottles and cans is dishwasher-safe and features a double-wall construction. From Hooler Cooler, asi/61496, 512-266-3032.
Flavor enhancer for coffee, milk, and water is sugar- and calorie-free. Comes in six flavors. From Webb Company, asi/95838,800-999-9322.
Barrel cooler is made of 600D polycanvas and has a zippered main compartment, open front pocket and adjustable shoulder strap. From Bullet, asi/42424, 800-749-7367.
Three-piece utensil set features a protective cover. From Innovation Line, asi/62660,800-421-4445.
Dishwasher-safe sandwich container is made of BPA-free plastic. From Promovera Inc., asi/79996, 847-922-0532.
Fleece blanket measures 50” x 60” and features a convenient carrying strap. Comes
in 11 colors. From ATT Headwear,asi/30245, 800-448-7031.
Food carrier has foil insulation for hot or cold items and a removable bottom support piece. From Crown Products, asi/47700,800-367-2769.