Synonymous with performance wear, Under Armour increased its full-year net revenues 32% to $3.08 billion in 2014. The figure highlights an undeniable fact: Performance wear is hot. Demand for apparel enhanced by element-defying features is fueling robust sales in the world of branded apparel, too. Capitalize on the demand by pitching high-octane items that look good and perform on the athletic fields, in the office and beyond
Outerwear For Everyone
That word encapsulates the appeal Fersten Worldwide’s (asi/53974) performance-infused raglan sleeve lightweight technical jacket (FW3104) held for one of Kelli Cobb’s clients.
Indeed, it’s that versatility that compelled the appliance manufacturer to order approximately 200 of the jackets from Cobb, senior sales associate at GatewayCDI (asi/202515). “This jacket has something for everyone,” says Cobb.
The client came to Cobb looking for an outerwear item it could give to its sales and marketing employees. Cobb showed an array of options, providing virtuals and samples. In the end, the FW3104 emerged the clear winner.
The jacket has a form-flattering, fashion-forward style that younger wearers favor,says Cobb, but also conveys a sharp professional image that is attractive to more seasoned end-users. Plus, the adaptable lightweight item proves a practical wearable for different climatic zones – something essential given that Cobb’s client has employees nationwide. “People in the south can wear it on chillier evenings, but it also obviously works great for people in the northeast,northwest and other regions,” says Cobb.
Naturally, the FW3104’s performance properties carry strong appeal, too. Made of polyester jersey and polyester mesh, the jacket is certified as waterproof. Since the outerwear item stands up to the elements, Cobb plans to pitch it to clients that include large farms and wineries. And because of the jacket’s trendy style, she also sees sales opportunities with her technology clients.“It’s a great layering piece for a lot of markets.”
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Raglan-sleeve jacket with bonded mesh lining and interior membrane is certified as waterproof. From Fersten Worldwide, asi/53974, 800-565-7462.
Gauntlet spandex compression crewneck has UltraCool moisture-wicking and antimicrobial technology. From Tri-Mountain, asi/92125, 800-824-6464.
ANSI-compliant, safety green T-shirt has anti-microbial and moisture-wicking properties. From The Greene Company, asi/58227,276-638-7101.
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Ladies’ Excursion Circuit half-zip features moisture-wicking and stretch fabric. From Alphabroder, asi/34063, 800-523-4585.