Summer vacationers are getting freer with their money, and smart branders want to be where those dollars are going. The average summer traveler spent more than $1,200 in 2014, up roughly $100 from 2013. Since many vacationers seek out beaches, it makes sense to put your client’s logo right in front of them on the sand. Brand any of these comfy, colorful beach towels for a promotion that shines as brightly as the summer sun.
Classic Care Pharmacy focuses on the community’s senior members. It’s a serious job that requires patience and a lot of genuine concern, but that doesn’t mean the Ontario, Canada-based pharmacy can’t have a little fun with its promotions.
The chain has developed a reputation for creating elaborately themed booths at trade shows, and the most recent incarnation was no exception. Following efforts that included Las Vegas and Mardi Gras themes, this year’s Hawaiian thematic required just as much preparation and imagination, not to mention top-shelf promotional products.
Mark Shields, president of EMI Promotional Products (asi/187746), described the lengths Classic Care went to when outfitting its island paradise trade show booth. Palm trees, sand, lei and pina coladas were complemented by a beach towel that will keep promoting long after the event has ended.
“The thought behind the towels is that we want something that will last a long time,” Shields says. “We sourced out a good towel and imprinted the client’s logo across the entire front.” The product was none other than the 30” x 60” velour towel (VTWL60C) from FIEL (asi/53509).Shields placed an order for 1,700 in royal blue.
“The client loves them,” says Shields. “These will stay in homes for 10 to 20 years.” A practical product hugely imprinted and built for years of use? Sounds like a prescription for a long, healthy promotion.
Hemmed edges and fiber-reactive dye highlight this 100% cotton velour towel. From River’s End, asi/82588, 800-488-4800.
Soft terry velour beach towel is screen-printed in the USA with water-based inks. From LarLu, asi/66390, 800-533-8052.
Made from imported terry velour, this cotton beach towel has a velour front ideal for printing. From FIEL, asi/53509, 800-851-3435.
Towel N’ Tote combo includes a towel made of ultra-soft velour. From Leed’s, asi/66887, 866-533-3724.
Fully sublimated 15” x 26” sport towel is made of 55% microfiber polyester/45% polyethylene. From Limelight, asi/67557, 800-738-0271.
ColorFusion beach and fitness towel is made from absorbent Turkish cotton. From Towel Specialties, asi/91605, 800-938-6935.
Absorbent cotton terry loop towel reverses to an ultra-smooth microfiber velour face. From Terry Town, asi/90913, 800-742-9793.
Soft-spun cotton beach towels are made in the USA in either velour or full terry. From Loom Craft, asi/67935, 800-770-7809.
Cotton canvas tote with color-contrast handle includes a terry velour cotton beach towel. From Pro Towels, asi/79750, 800-547-8783.
This 100% cotton towel measures 27” x 54” and is available in ten colors. From J&K Gift Company, asi/63076, 323-588-2888.
Island-inspired pineapple and bamboo towel is soft and vibrantly printed. From Terry Collection, asi/90912, 800-728-6935.
One-color screen-imprinted hemmed towel is made with 100% cotton terry velour fabric. From WOV-IN, asi/92980, 800-558-1709.