Advantages

Polo Shirts

CASE STUDY

Style & Practicality

The in-home care industry is growing. Savvy distributors and suppliers are partnering up to capitalize on the expansion by delivering uniform solutions for clients in this strengthening market.

For the last two years, Edwards Garment (asi/51752), through a distributor client, has outfitted employees of a successful home health-care company in a stylish blended piqué polo (65% poly/35%) that features a tipped collar and cuffs, wrinkle-resistance, an extended tail and more. The polo (1510 mens/5510 womens), which comes in six color combinations, features the agency's logo embroidered on the left chest. Edwards fulfilled an initial order of 150 pieces, but has gone on to deliver additional units as the program progresses. "People are letting the agency's employees into their homes, so it's very important that they look good and be easily identifiable," says Taraynn Lloyd, marketing director at Edwards Garment. This polo allows the end-users to do both those things.

Worn by staffers that range from nurses and aides to occupational therapists, the polo appeals to the agency for a variety of reasons. Female employees love that it comes in a ladies' cut, while men appreciate the maneuverability for which the extended tail allows. The tipped collar and cuffs add fashion-forward flair that wearers favor, too. "It's durable," says Lloyd, "and easily washed at home, which end-users also like."

POLO SHIRTS

Polos play a key part in powering sales of shirts, a category that accounts for nearly 20% of distributor revenue in the ad specialty industry. When pitching polos, make clients aware that they can augment left-chest logos with branding placements on other areas of the shirt. An increasing number of buyers are opting for logos on sleeves and collars.

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Wearers of the 100% polyester, moisture-wicking Franklin Stripe polo will look stylish on the greens and in the conference room. From Cutter & Buck, asi/47965, 888-338-9944.

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High-performance Greg Norman Collection polo is 100% microfiber polyester with Play Dry moisture management technology. From Vantage Apparel, asi/93390, 800-221-0020.

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Double front pockets give this moisture-wicking polo a contemporary look. The two-tone piqué texture makes it a great choice for business or casual wear. From SanMar, asi/84863, 800-346-3369.

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Tipped collar and cuff soft-touch blended pique polo is sporty and has details that match premium knits. From Edwards Garment, asi/51752, 800-253-9885.

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The UltraClub ladies' cool and dry jacquard stripe polo has UV protection, moisture-wicking technology and a fashionable feminine fit. From Bodek and Rhodes, asi/40788, 800-523-2721.

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Great for the boardroom or golf course, this polo wicks away moisture and has pearlized matching color buttons. From Otto Cap, asi/75350, 800-367-6886.

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The Hornet is a polyester piqué-knit ¼-zip polo that has UltraCool moisture-wicking and contrast piping along the front and back body. From Tri-Mountain, asi/92125, 800-824-6464.

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Moisture management, an antimicrobial finish and 30+ UPF protection make this horizontal tonal pattern polo a winner. From Century Place Apparel, asi/85988, 800-438-1246.

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Technical golf polo features advanced moisture wicking, temperature regulation and UPF 40+ sun protection. From Par One, asi/75912, 800-752-7618.

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Available in eight colors, this youth solid interlock polo keeps wearers cool through its moisture wicking, odor resistance and stain release. From Atlantic Coast Cotton, asi/37355, 800-262-5660.

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Made from 25% recycled materials, this shirt is snag-free and can be decorated with partial or full sublimation. From HTT Apparel & Headwear, asi/58842, 800-846-8468.

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Devon & Jones DRYTEC20 performance polo combines industry-exclusive dry processing with 20-wash guarantee to preserve garment's color richness. From alphabroder, asi/34063, 800-523-4585.