Summer Tees

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This month’s Bonnaroo music festival could draw upwards of 100,000 people.That figure highlights a broader trend: Summer is the season of music fests, when millions attend concerts looking for fun in the sun – and cool swag from their favorite artists, especially T-shirts and tanks. Be the one to provide the hip tops,and your sales will hit all the right notes.

Case Study

Trendy Tank

It’s easier to sell a product you love.

Sonya Porter proves the truth of that statement.

The sales pro at Gainesville, GA-based Cotton Eyed Joe’s is a big fan of the Authentic Pigment 5.6-oz. Pigment-Dyed Cotton Tank (1976) from alphabroder (asi/34063)“I have one myself. It’s so soft,” she says. “I love to wear it.”

Porter has translated that enthusiasm into sales, selling hundreds of the tanks to a college and a high school in the Peach State. Clubs at the college have invested in the fashion-forward top. At the high school, the student council, national honor society and cheerleaders have snapped up the shirts. “They really like the softness and the style, the way it has that trendy look,” Porter says.

Carrying special appeal to younger demographics, the tank comes in 15 colors, including neons. The shades most popular with Porter’s clients include blues and nautical red. “We do screen-printing to decorate them,” she says, noting graphics are often school mascots or something related to an event end-users are participating in.

The way Porter sees it, the market for the pigment-dyed cotton tank extends beyond education. “I think 5K road races will like it too,” she says. Other potential buyers include resorts, musical artists, skate/surf shops, startup tech companies, firms with a younger work force and any brand targeting millennial audiences. “Over the last two years,” says Porter, “tanks like this have become a lot more popular.”

Pigment-dyed cotton tank top will be a hit with teams, colleges, schools and more. From alphabroder, asi/34063, 800-523-4585.

Champion Vapor long-sleeve tee is made of 100% performance polyester. Great for cool summer mornings. From Hanesbrands, asi/59528, 800-685-7557.

This four-way stretch performance tee features charcoal collar tipping for extra style. From White Bear Clothing, asi/97049, 800-884-4275.

This poly-rich tri-blend tee provides a soft hand for superior comfort and a great fit. From TSC Apparel, asi/90518, 800-289-5400.

Men’s performance sport shirt is made of 100% moisture-wicking polyester. From Hit Promotional Products, asi/61125, 800-237-6305.

Pigment-dyed V-neck short-sleeve T-shirt is a comfortable, fashion-forward blend of cotton (60%) and polyester (40%). From Threadfast Apparel, asi/91163, 866-224-1116.

Adult muscle top is made of 100% preshrunk cotton. Available in safety colors, too. From Delta Apparel, asi/49172, 800-285-4456.

Tri-blend dolman T-shirt is made with a tri-blend poly/cotton/rayon jersey fabric. From Next Level Apparel, asi/73867, 310-631-4955.

Clients’ logos will sparkle when embellished in eye-catching glitter designs on this performance tee. From Peace! Love! Bling!, asi/45181, 317-841-3757.

Available in men’s and ladies’ cuts, the made-in-the-USA MVPDri Jersey has contrast-color side inserts and moisture-wicking properties. From MVP Sportswear, asi/68324, 877-904-2801.

Heavyweight jersey-knit T-shirt is made with high-quality ringspun yarn, creating a tee that’s perfect for screen printing. From Otto Cap, asi/75350, 800-367-6886.

ANSI-compliant, safety green T-shirt has anti-microbial and moisture-wicking properties. Great for crews out working hard in the summer heat. From The Greene Company, asi/58227, 276-638-7101.