Sales Boost: Step 3 - 7 Summer Reads For Success

Leading promo industry professionals reveal influential books that helped them power their way to the top. Crack the covers on these gems while by the pool or at the beach.

Book: Who Moved My Cheese by Spencer Johnson

The gist: Strategies for successfully dealing with change and better managing your future.

Why it’s a must-read: “It’s a great book that helps you remember that you can’t stop cold calling.” – Sam Minster, VP/Partner, Jack Nadel International (asi/279600)


Book: Swim With The Sharks Without Being Eaten Alive by Harvey B. Mackay

The gist: Mackay, a self-made millionaire, shows you how to forge a path to business success.

Why it’s a must-read: “It is a fun read for a business development book. I learned you can get appointments where you thought you could not. Plus, doing what you say you are going to do is paramount to success in any endeavor.”  – Gay-Louise Waye,  Senior Promotional Marketing Consultant,  Brand Alliance (asi/170480)


Book: Tribal Leadership by Dave Logan, John King and Halee Fischer-Wright

The gist: Helps business people take better control of their organizations – and lives – by providing insightful perspective on how people interact and succeed.

Why it’s a must-read: “The premise of the book is that there are five stages of people and ‘tribes’ in society. The book walks you through the different stages, how to recognize them and how to move through the stages and help others move through them in order to operate in the highest stages. When teams are able to operate at such high levels, amazing things can happen.” – Ryan Moor, President, Ryonet (asi/528500)


Book: Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless by Jeffrey Gitomer

The gist: Gitomer shows reps how to convert satisfied customers into loyal customers.

Why it’s a must-read: “He gets you to think about the big picture. The book helps people see things from different perspectives and challenges sales pros to grow their business in ways that they may not be comfortable with, but that will be more long-term focused – and subsequently rewarding.” – Greg Greemon, Account Executive, Activate! Promotions + Marketing (asi/141964)


Book: Built To Last by Jim Collins and Jerry Porras

The gist:The authors provide a master blueprint for creating prosperity.

Why it’s a must-read: “In order to get a predictable result, you should have a process for all major steps in your sales cycle. This book will allow you to process the information you gain from tracking mistakes and success.” – Matthew Watkins, CEO, (asi/246818)


Book: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It by Michael E. Gerber.

The gist: Practical and insightful book explains in a step-by-step way how to create and operate a successful business.

Why it’s a must-read: “All aspiring entrepreneurs should read this. It sets aside the idea that we can run a business just because we can sell. This book helps you create an actual business.” – Kirby Hasseman, Owner, Hasseman Marketing & Communications (asi/221824)


Book: Quest For The Best by Stanley Marcus

The gist: The chairman of luxury retailer Neiman Marcus shares his philosophy on delivering the best in goods and service.

Why it’s a must-read: “(Marcus) discusses how customers have the perception that good service is an indication of interest in them as individuals. If you regularly go beyond the call of duty, this is flattering to them. Such service fosters customer loyalty.” – Jane Beth McCarty, EVP + Director of Fulfillment Programs, Grapevine Designs (asi/212829)

Action Items

  • Give at least one of these books a read.
  • Seek out a new source of inspiration and guidance for professional success.

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