Promotions Planner

Plan creative campaigns three months out.

September 2015

Happy Cat Month

September celebrates the joys of cat ownership – and turns a keen eye on its responsibilities. Work with pet stores, veterinarians, animal shelters and animal management departments on promotions that encourage good cat ownership. Include items such as cat-head pens, cat stress relievers and kitty keytags.

National Skin Care Awareness Month
This initiative focuses on promoting healthy skin. Companies and nonprofits across industries can use the month to show clients and supporters that they care. For instance, have salons give patrons logoed sunscreen and lip balm with SPF protection.

Hunger Action Month
Help hunger relief organizations get the funds and food they need to feed people in need ( Establish an online store for these clients. Populate it with logoed products such as T-shirts, caps, mugs, pens and bumper stickers. Arrange it so that people who donate at a certain level receive particular items. Tier the system: The more someone donates, the nicer the items they get.

Mold Awareness Month
Partner with home improvement companies that provide mold removal services. Send direct-mail packages to the company’s customers and ideal prospects. Include logoed pamphlets on the negative health effects of mold and magnets with tips for preventing mold in homes.

Sept. 6-12: National Waffle Week
Encourage chain restaurants and mom-and-pop eateries to capitalize on the potential of this week with menu specials and waffle-eating contests. Provide signage and other collateral to raise awareness about the events and specials. Deliver buttons and fun waffle-themed shirts for wait staff and contest participants.

Sept. 8 Pediatric Hematology/Oncology Nurses Day
This day recognizes nurses who care for the needs of children with cancer and blood disorders ( Provide gifts that health network HR departments and nursing administrators can give to these special nurses. Consider coffee mugs, travel mugs, insulated lunch bags and personalized full-zip fleeces.

Sept. 19 -Oct. 4 Oktoberfest
Sure, the official beer festival happens in Munich, but local celebrations of the Bavarian tradition occur throughout the United States. Identify bars, breweries, VFW halls, fire companies and other organizations that host Oktoberfest events. Connect them with products that include plastic steins, can coolers, dirndls/lederhosen (for servers), flags, hanging decorations and more.


Sept. 20-26 International Clean Hands Week
This week aims to generate awareness about good hand hygiene ( Help corporations, nonprofits and government agencies keep employees healthier with giveaways of branded hand sanitizer.

Sept. 29 International Coffee Day
This annual event celebrates the beverage that fuels the American workforce. Suggest that coffee shops give customers traveling mugs as appreciation gifts. Additionally, have banks and financial firms get their names before more eyes by partnering with coffee shops. Advise these clients to provide shops with foam coffee cup sleeves that feature the companies’ logos. Shops can put these sleeves on the free cups of java they often give out on Coffee Day.  The sleeves can feature messaging that includes something like, “This cup is on us.”

Sept. 30 National Women’s Health And Fitness Day
Empower fitness centers, yoga studies and corporate wellness programs to drive promotions aimed at attracting female clientele by providing giveaways that include water bottles, yoga mats and performance-enhanced fitness towels. (