The Perfect Polo

Moisture-wicking and anti-odor treatments are key performance features many buyers seek in their polos.

When it comes to branded apparel, it’s all about finding the right fit. That goes for the end-user who will wear the garment – and the company whose logo the shirt will bear. The style, colors and features of a shirt have to suit the brander. So does the price.

For an important client of The Cary Francis Group (asi/158924), all those elements came together in the Ares Button Polo (product 2425 women’s; 3425 men’s) from Charles River Apparel (asi/44620). The colorblock style, the form-flattering fit, the moisture-wicking and anti-microbial treatments – all combined to make the shirt a hot seller at a pop-up ad specialty store The Cary Francis Group recently ran at the client’s national sales meeting in Orlando.

Salespeople for the large maintenance and repair company snapped up 350 of the shirts over the course of the three-day event. CFG arranged to have the polo’s left chest embellished swiftly by an Orlando area embroiderer so end-users could leave the conference with their attractive new shirts. “The shirt sold phenomenally well,” says CFG Account Coordinator Julie Moore, who noted other polos and a range of promotional products were also featured in the store.

Potential markets for pitching the Ares polo are many. Sales teams at large and small companies may like it, while school and university athletic departments could outfit coaches in the sweat-and-odor- battling shirt. Don’t forget golf events either. “It’s an all-around great shirt,” says Moore.