Reader Feedback

Our readers, Tweeters and Facebook fans weigh in on Advantages.

That’s No Cowboy

Regarding the front cover photo on the Mid-April Regional Report issue: Being a very old, well-traveled, native-born Texan, I’m used to non-Texans’ impressions of what it’s like here. However, your cover photo caused us to laugh out loud.

With all the stock photos of real cowboys readily available, it’s difficult imagining a real Texan dressing like the one on your cover. So we decided it was just a delayed April Fool’s joke and we laughed again.

Good magazine. Good articles. Good ads. Thanks!

P.S. – I’m not a cowboy, but I know one when I see one.

Harry Parrish
Harry A. Parrish and Associates (asi/291310)
Harry: Your letter made me laugh out loud, so thanks for that! – Kathy

Let’s Call It What It Is

Hello Kathy: 

I have read your article regarding the industry’s reaction to the BEL USA/Branders deal in Advantages’ April issue. In the article, classifying them as both supplier and distributor is simply wrong. Let’s call it what it is.

BEL USA is a supplier that sells direct and uses advantages as a direct importer to undercut other distributors. If you don’t think this is a problem, let me give you an example.

I recently had a client request 12,000 pens for an event. The client finds a pen on Discount Mugs (BEL USA’s distributorship - as you classified it). Style PB200 shown for $0.12 per unit at 12,000 quantity, free 24-hour production, set-up and shipping. Total cost to the buyer/end-user/my customer is $1,440.

The exact same item on Bel Promo has a two-day production time and a total net cost to the distributor of $1924.58; 25% higher than Bel Promo’s distributor cost to the end-user. They do not offer 24-hour production to “other distributors.”

Being veteran professionals, we were able to sell the client a different product from an ethical supplier who wants to be a partner to distributors. The trust has been violated. We can’t turn a blind eye and not be worried because it doesn’t affect me “today” or because, as your article quotes someone as saying, “it’s happening more underneath the surface than we are all admitting.”  

Dana Jezisek

Radio Round-up

We regularly ask our Facebook fans for feedback on our ASI Radio topics. We asked how can you be a better boss? Here’s what people had to say.

Be open to your employees’ ideas no matter what their position. The employee screening T-shirts may come up with your next big profit center.

Ryan Schade
Big Impression LLC

Establish systems, procedures and policies. Follow, monitor and update. Employees will know what you expect from them, and what they need to do.

David Garthwaite

Though not a boss myself, I'll offer this: The key to keeping employees motivated is, once they are well-grounded by being fairly and evenly compensated, foster intrinsic motivation. They must be given the leeway to find their own solutions to problems wherever possible, the chance to sharpen their skills and seek their own betterment, and they must be given or allowed to foster a sense of overarching purpose. Add to that, frequent, constructive feedback and the ability to track progress, and you will be the best kind of boss; the one that helps your employees help themselves be the best they can be.

Erich Campbell
Black Duck Inc.