Editor's Picks: Banking


The financial sector looms large over the ad-specialty industry,accounting for 7.5% of all distributor revenues in 2014, making it the fourth-biggest buyer of promotional products overall. With many opportunities awaiting the savvy distributor, now is the time to cash in on the demand.

Case Study

Financial Acumen

When your clients are in the business of using money to make money, it’s smart to offer these pennywise professionals products with a high-perceived value.

The good news is that trusted suppliers in the promotional products industry have a wide variety of offerings that will meet the tastes of selective financial industry buyers. Distributors that can correctly identify a product like the soft leatherette padfolio from Continental Marketing (asi/46420) as having this important quality are at an advantage, and they will find plenty more products that deliver the same value. Another excellent product for discerning buyers is the slim business brief from Leed’s (asi/66887); the attractive item fits laptops up to 15.6 inches.

If larger financial institutions seem especially tough to win over, try spending more time courting smaller, local institutions. While a monster-sized bank might make a tempting target for your marketing expertise, a community bank is apt to have more streamlined procurement procedures that allow for easier access. Once you have their attention, lock them in with products that reflect the professionalism they most want their brand associated with. Think custom-designed silk neckties from KTP Design Company (asi/63773) or Stromberg’s (asi/89955) extra-strong vented umbrella.

Persistence and patience are key to securing your own slate of financial clients. Great promotional giveaways will help these customers realize maximum return on their marketing investment.

Award is a replica of the Wall Street bull and perfect for the finance industry. Available from Acehigh Tech Corp, asi/30537, 888-869-7789.

Legal size portfolio bag is made from 80 GSM premium nonwoven polypropylene. Available from Bag Makers, asi/37940, 800-458-9031.

Leatherette padfolio has a stitched pattern on the front and back. Available from Continental Marketing, asi/46420, 800-238-4858.

Ultrahyde notebook comes with an aluminum ballpoint pen stored in a spine slot. Available from Bullet,asi/42424,800-749-7367.

Custom silk necktie is made using a wet-dye process for brilliant color. Available from KTP Design Company,asi/63773,888-465-1290.

Automatic opening, vented folding golf umbrella has a 58” canopy and fiberglass ribs. Available from Stromberg, asi/89955, 800-724-0996.

Full-color composition notebook has 40 sheets of 50-lb. offset paper. Available from Drum-Line, asi/50873, 800-284-2456.

Send a big message on the large imprint area of this polystyrene paper clip. Available from Norwood by BIC Graphic, asi/74400,877-667-9663.

Plastic ruler also functions as a letter opener/slitter. Available from Fey, asi/54040, 800-533-5340.

Slim, top-load business brief fits laptops up to 15.6” in a modern silhouette. Available from Leed’s, asi/66887, 866-533-3724.

Men’s performance-blend brushed twill cotton/poly shirt is wrinkle resistant. Available from Whispering Pines Sportswear, asi/97027, 800-548-4710.

Plastic 4” piggy bank is ideal for financial services or anyone promoting savings. Available from Brighter Promotions, asi/42016, 800-446-3200.