The Picture of Paranoia
Ed. Note: The following is a response to my June Editor’s Letter, “Paranoia.”
In the dictionary under the definition of “paranoid” is a picture of a group of promotional products distributors and suppliers. Most paranoid people in the world.
We regularly ask our Facebook fans for feedback on our ASI Radio topics. We asked: What’s the best way to handle a PR problem? Here’s what people had to say.
Take responsibility and resolve the issue quickly. Solving a big problem quickly can be one of the best ways to show how strong you are.
To foster good public relations, a company must work at it every single day, building up the bank of corporate goodwill. Then, should something untoward happen, you get out in front of it, act according to the good name that you’ve already built, tell the public you’ll fix it, then fix it. And when you’re done, tell them what you did to fix it.
The corporate goodwill you created before the crisis will help keep the public on your side because they will want to give you the benefit of the doubt.
Bottom line is that you can’t do public relations ONLY when you’re in crisis, which is what too many companies try to do. It’s a daily act.
(Disclaimer: I’m an adjunct professor at a Hawaii University and teach this stuff every semester to our nation’s upcoming leaders.)
NK Promotions (asi/394942)
Be transparent, present a solution, speak with care and caring, and do it in public. Be accountable and be present.
Black Duck Inc.
Clients can be the source of your PR problems. If your client wants an item that may be controversial, explain the repercussions that might occur. You don’t need reporters calling your office asking why you printed that product.
And On Another Note …
We asked: How do you know if it’s time to expand your business?
It is a wonderful problem to have. I would say just go little by little and make sure you don’t take on more than you can handle. Slow and steady!
When you have too much business to handle with your existing staff, it’s time to expand!
Big Impression LLC
Quote of the Month
Want to win a $25 Visa gift card? E-mail me for a chance to win (we will draw a name): firstname.lastname@example.org and let me know who said this and where in the magazine:
“What we’ve learned over the years is that our promotional items have helped generate leads of new clients, and that existing clients appreciate our ongoing contact with them.”
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