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Editor’s Picks - Health Care

Personal care items are ideal for health-care promotions. Consider hospitals, physical therapy offices and senior centers. Look to St. Louis, MO, for strong sales; it’s home to Ascension Health, the country’s largest nonprofit hospital system.

CASE STUDY

A Show of Care

From hospitals and doctors’ offices to medical equipment and supplies companies, health-care industry clients are avid buyers of therapy wraps. And sometimes, these wraps are key components of health-themed promotional initiatives outside the health industry proper.

Certainly that was the case recently for a bank that used the All-Purpose Hot/Cold Wrap (WHF-AP14) from Ariel Premium Supply (asi/36730). Filled with gel and non-toxic beads, the pack delivers warmth and coolness for physical therapy needs. These therapeutic properties made it an ideal item to give to senior citizens interested in the bank’s products and services. It demonstrated that the bank cared and was committed to meeting clients’ needs.

“Any senior coming into the bank and inquiring about the products and services offered received a Thermal Wrap as a thank-you gift,” says Tom Miller, marketing supervisor at Ariel Premium Supply. “Even if the person did not open an account, they still received the wrap. The item serves as a constant reminder of the bank and continually builds goodwill. They’re a perfect tie-in for most health care-related promotions.”

Users can store the wrap in the freezer for cold therapy, or heat it up in the microwave for a hot pack. It also comes with an adjustable elastic strap with hook-and-loop fastener. “Therapy wraps are functional, and appreciated by almost every recipient,” says Miller.

Editor’s Picks - Health Care
First-aid kit comes in a mini sling bag and includes latex-free bandages, first-aid cream and more. Perfect for school nurse offices. From Evans Manufacturing, asi/52840, 800-745-3826.

Editor’s Picks - Health Care
Women’s V-neck top is made of cotton/poly/spandex and features ID loop, instrument loop, princess seams and side vents. From Rugged Outfitters, asi/84143, 888-388-1453.

Editor’s Picks - Health Care
Scarf contains cooling crystals and uses evaporative cooling to provide relief. From Superex, asi/90231, 866-214-4393.

Editor’s Picks - Health Care
Lower back thermal wrap has three compartments of gel-filled, non-toxic beads. Perfect for physical therapy promotions. From Ariel Premium Supply, asi/36730, 800-270-7474.

Editor’s Picks - Health Care
Lip balm ball contains watermelon-flavored balm. From Leashables By Oralabs, asi/66715, 800-290-0577.

Editor’s Picks - Health Care
Stadium cup is made of sturdy plastic, holds 16 oz. of liquid and comes in 18 vibrant colors. From American Zebra Line, asi/35745, 800-847-0030.

Editor’s Picks - Health Care
Dress-up magnets are ideal for children’s hospitals. From Magna-Tel Inc., asi/68480, 800-467-2537.

Editor’s Picks - Health Care
A good item for senior care centers, this tote fits over wheelchair handles and is made of 600 denier PVC-coated waterproof polyester. From Aprons, Etc., asi/36558, 800-467-1996.

Editor’s Picks - Health Care
Hanging parking permit tag is made of white polyethylene with reflective overlaminate and spot color print. From Stouse Inc., asi/89910, 877-764-5757.

Editor’s Picks - Health Care
Tea infusion tumbler features double-wall insulation and holds 16 oz. of liquid. Nice gift for nurses and other caregivers. From Norwood US, asi/74400, 800-336-9198.

Editor’s Picks - Health Care
Dangle charm keyring features up to five die-struck enamel charms, including health-care themes. From Aminco International, asi/35850, 800-929-4004.

Editor’s Picks - Health Care
Pocket-sized pen sprayer contains hand sanitizer and features a scratch-resistant, waterproof Tuf Gloss customized label. From HumphreyLine, asi/62050, 800-547-4242.

Editor’s Picks - Health Care
Pink nail polish comes in a mini bottle with pink ribbon. Think health spas. From Diamond Cosmetics, asi/49640, 954-572-3462.

Editor’s Picks - Health Care
Protect eye health. Sunglasses have high-impact polycarbonate lenses that are anti-fog and anti-scratch. From Starline USA, asi/89320, 800-831-2231.

Editor’s Picks - Health Care
SPF 30 sunscreen comes in squeeze bottle with carabiner clip. Lotion is Oxybenzone- and PABA-free. From Snugz/USA Inc., asi/88060, 888-447-6840.