Q&A with Sandy Gonzalez, MadeToOrder (asi/259540).
Q: How would you describe yourself in one sentence?
Q: What’s the most creative promotion you’ve done recently? A: I’m actually in the middle of one right now – it’s an internal campaign and we’re encouraging participants to express their vision on social media with specific tags. The company is going through major changes and this gives the employees a vehicle to express themselves and feel like they’re a part of the process.
Q: How do you find new customers?
A: I’m very fortunate to have been in the business long enough to get referrals.
Q: What’s the greatest challenge you face in your job today? A: Time. Things move much faster now than they ever have before. Today’s customers are better informed. We have to be more creative and bring more value to the table in less time.
Q: What’s a top market to sell to in 2016?
A: Startups. I’m seeing so many new startups, and I think it’s very exciting to get in on the ground floor with new companies. I love the process of helping them create their look and really think about how they present their brand on our medium.
Q: What’s the best sales advice you’ve ever gotten?
A: To follow your passion. I do this daily. I think about this every time a customer asks for ideas on a project. I give them what they asked for, then I follow up with what I personally am loving and using.