Q&A with Christopher Kuranz, CSE (asi/155807).
Q: How would you describe yourself in one sentence?
A: A high-energy people person.
Q: What’s the most creative promotion you’ve done recently?
A: At CSE, we send out some really creative direct mail pieces. My favorite campaign is our James Bond-themed mailer. Why was it so good? The piece has an iconic theme that everyone loves. It’s very fun and creative, yet conveys CSE’s message clearly and effectively.
Q: How do you find new customers?
A: The most effective way to find new customers is through referrals. Building a strong network of connections is vital when it comes to new business opportunities.
Q: What’s the greatest challenge you face in your job today?
A: These days, clients have a lot of resources at their fingertips. The Internet gives instantaneous feedback of product information and where to buy. This push for speed creates an obstacle of being able to proactively and quickly fill everyone’s needs, whether that be for current clients or new business opportunities.
Q: What’s a top market to sell to in 2016?
A: With the presidential election coming up, there may be a temporary opportunity in that niche market for sales.
Q: What’s the best sales advice you’ve ever gotten?
A: Always tell the truth – you will have a lot less to remember.