The demise of print has been amply predicted, yet at the local public library they read the signs differently. The number of visitors are down, yet online users are up. Though funding is harder to secure, community support is more vocal than ever. Amid all this conflicting evidence, libraries are evolving and becoming more than just lenders of books. Now, with Library Week looming, the local branch is ready to renew their relationship to the community and help everyone follow the changing plot.
Many patrons find the library’s computer services invaluable, so promote them with affordable tech goodies like a pair of earbuds stored in their own pouch. An attractive stylus-tipped ballpoint pen is a functional giveaway with enough tech-appeal to help advertise the library’s online services for seniors. And, inevitably, patrons will discover that their phone (which should be set on “silent,” of course) needs a boost. A colorful USB wall charger is another low-cost promo with constant utility and visibility.
The library prides itself on its outreach to youth, with a large collection of young adult literature, films and reading events. A full-color folder is an opportunity to imprint bold graphics and tons of information like event calendars. A thick, UV-coated bookmark offers similar imprinting opportunities and simple practicality. For a smaller, but no less colorful giveaway, try a full-color stainless-steel paper clip. A strategically minimal graphic will look great on this simple everyday item.
A few premium items are good to have for fundraisers and book drives or to complete a library store. A large tote made from repurposed vinyl banner material is a durable piece of eye candy with an eco-aware message the library can surely get behind. The tactile appeal of a vinyl desk folder is equal to its utility and can be complemented with a custom design. Especially nice too is a 48” arc umbrella with wood handle and tips – a big branding opportunity every rainy day and a reminder that the public library is a great haven during miserable weather.
Library Week is a great time to boost the image of the public library to all the community’s readers, students and knowledge seekers.
Single set of in-ear headphones are packed in a polyester zip pouch with keyring attachment. From Jetline, asi/63344,
Multi-function pen features a stylus at the tip and button-activated LED flashlight. From Goldstar, asi/73295,
Compact USB wall charger has a 5 Volt/1 Amp output and comes in a variety of colors. From Innovation Line, asi/62660, 800-421-4445.
Folder features a patented reinforced edge with a variety of card slots and slits available. From Admore, asi/32050,
Full-color UV-coated rectangular bookmark is made with 14 pt. paper. From TradeNet, asi/91760, 800-884-7301.
Hold up to 15 sheets of paper with this full-color laminated stainless-steel clip. From PromoBiz USA, asi/79903, 866-539-5527.
Tote bag is made from repurposed vinyl banner with an interior side panel sleeve pocket. From Ecologic Designs, asi/51567, 303-258-1611.
High-quality vinyl desk folder includes a pen loop and clear diagonal pocket. From Space Age, asi/88421, 713-868-1471.
Auto-open umbrella has a 48" vented arc with wood shaft, ferrule and tips. From Stromberg, asi/89955,