Advantages

Promotions Planner

Plan creative campaigns three months out.

May 2015

National Good Car-Keeping Month

Connect with automotive service centers for promotions that highlight the value and safety of good vehicle maintenance. Pitch banners, car chargers, ice scrapers, proof-of-insurance holders, auto-safety kits and more.

     
           

inner3.jpg
      Motorcycle Safety Month

   

Use products that bear messaging that promotes safe riding to help motorcycle brands, dealerships and customizers encourage customers to ride wisely. Think key fobs and stress relievers shaped like helmets. Go a step further with logoed picture frames that say something like "There's a lot riding on you riding safe"; riders can put pictures of loved ones in these.

 
    
           

inner7.jpg
      National Physical Fitness And Sports Month

   

This month-long initiative aims to promote fitness activities and programs (www.fitness.gov). Gyms, yoga studios, personal trainers and more can capitalize on the fitness fervor with promotions that include fast-drying towels, water bottles, moisture-wicking caps and sweatbands.

 
    
           

inner5.jpg
      Healthy Vision Month

   

Partner with ophthalmologists and eyewear retailers on initiatives that promote how important it is for people to protect their vision (www.geteyesmart.org). Consider pitching logoed eyewear holders to retailers who sell sunglasses; they can provide the holders as complementary gifts or add-on sale items to customers who buy a new pair of shades.

 
     
           

inner6.jpg
      May 3-9 National Pet Week

   

Pet stores, shelters and veterinarians can contribute to this week's aim of promoting responsible pet ownership with items like leashes, scoopers, doggie scarves and pamphlets on pet health (www.petweek.org).

 
    
           

inner1.jpg
      May 10-16 Police Week

   

Tens of thousands of law enforcement officers converge on Washington, D.C. to participate in this week-long event, presenting distributors with ample opportunity to pitch giveaway ideas (www.policeweek.org). Locally, talk to township and borough managers about product options you can provide municipalities to give to the officers who protect them.

 
    
           

inner4.jpg
      May 19 National Hepatitis Testing Day

   

Nonprofits, public health organizations and more make it their mission to raise awareness about viral hepatitis – and to encourage testing (www.hepatitisfoundation.org). Help them achieve their aims by providing signage, awareness ribbons, stickers, buttons, logoed information pamphlets, pens and more.

 
     
           

inner2.jpg
      May 27 National Senior Health & Fitness Day

   

More than 1,000 events in all 50 states are held to promote the value of fitness and exercise for older adults. Provide pedometers and other products for events in your area and look to partner with senior centers launching fitness initiatives for members.

 
    
           

May 1 New Homeowner's Day

   

Realtors can send handwritten notes and home gifts like pot holders, spatulas, tongs and more to clients who have purchased a new house from them within the last year – a great way to generate referrals. Arrange the notes and gifts in a logoed package for maximum effect.

 
    
           

May 6-12 National Nurses Week

   

Help hospitals, health networks and doctors' offices thank the nurses that give so much to their organizations during this appreciation week with items like power banks, Bluetooth headphones, quarter-zip performance pullovers and more (www.nursingworld.org). For something really special, try partnering with larger health networks to create a custom gift.