China-based Alibaba is continuing its push into the U.S., announcing an integration with Bigcommerce, an online store platform with offices in San Francisco, Austin and Sydney, and a customer base of more than 55,000 retailers.
Through the deal, Bigcommerce merchants will more easily be able to stock their virtual shelves, sourcing goods directly from Alibaba.com. Vendors also will be able to access Alibaba services, including its payment protection program and quality control inspection, directly from Bigcommerce’s platform. For Alibaba, the partnership is a chance for its vendors to sell more products and improve Alibaba.com's reputation.
“We are partnering with Bigcommerce to make it easy for our customers to do business anywhere in the world,” said Michael Lee, Alibaba’s director of global marketing and business development. “Alibaba.com and Bigcommerce together are building an integrated e-commerce ecosystem and helping introduce more small- and medium-sized merchants and online stores to the global market.”
The Bigcommerce partnership is the latest in a string of deals Alibaba has made, as it targets U.S. consumer sales. The company also recently acquired ShopRunner, an online e-commerce platform that promises free two-day shipping for members. A stronger move into the B2B space is also possible, as Alibaba.com already sells thousands of promotional products, though the company has never released specific segment sales.
Analysts further expect Alibaba to win market share in China and globally, thanks to burgeoning platforms and a new focus on mobile.