At first, Deb McKenzie was unsure if her client would go for Thinking Putty. But the product’s uniqueness as a stress reliever was such that she decided to show the high-tech company a sample of the squeezable, twistable, stretchable item from Crazy Aaron’s Puttyworld (asi/47056). Good decision. “It’s been a huge hit,” says McKenzie.
The branding specialist for HALO Branded Solutions (asi/356000) is not exaggerating. At least six times now the technology firm has ordered Thinking Putty through McKenzie. The company has given the product to new employees as part of orientation, handed it out at training sessions and made it part of a chili cook-off event. “They’ve ordered up to 600 at a time,” McKenzie says.
For her client, the product’s appeal is diverse. It has, in the buyer’s opinion, a fun, geek-chic quality that suits the tastes of the tech-savvy end-users. Plus, branding possibilities abound thanks to the full-color process imprinting that can be applied to the putty’s circular container. “Each time they order, they do different theme-based artwork that incorporates their logo,” says McKenzie. “We’ve also done a different color of putty every time.”
Beyond tech companies, a whole host of buyers could potentially invest in Thinking Putty, including companies looking for truly memorable trade show giveaways or amusing employee gifts. As for selling Thinking Putty, the best way to whet a client’s appetite for the product is to show a sample. “When they play with it and see the branding opportunities on the packaging, they latch onto it,” says McKenzie.
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