For a recent promotion on behalf of a technology company, Waco, TX-based distributor Harvey-Daco (asi/221600) decided to add the element of “luck” to help turn a good advertising opportunity into something even better.
When Harvey-Daco’s client distributed the USB SmartHub from Buztronics (asi/42963) at a trade show, they programmed all but five of the hubs to link to a FAQ page where information regarding the company’s software was provided. The remaining five SmartHubs, however, were linked to a “winner” page where a special offer was available. “The company was able to promote their software in a fun way,” says Harvey-Daco’s Alan Dean. “Plus, recipients took home a useful tech accessory that they could keep on their desks.”
The contest created excitement about the product and encouraged users to take it home. Once there, users could reach the company’s website with just the press of a button, ensuring the client’s services would always be within reach. Even better, since the company has the ability to redirect the URL at any time, this promotion could be continued indefinitely. Consequently, regardless of who the lucky recipients of the five special hubs were, everyone involved in this clever promotion ends up a winner.
Portfolio-style full color iPad 2 and 3 cover has a stand and black faux-suede spine. From World Wide Line, asi/98290, 800-238-6391.
This iPad mini cover folds into three positions, ideal for typing and easy viewing. From Graphique, asi/57999, 800-444-1464.
This 14-month planner has a flexible leatherette cover and both weekly and monthly views. From Drum-Line, asi/50873, 800-284-2456
Dual USB output power bank has an aluminum case and LED power indicator. From Atlantis Time-Line, asi/37385, 800-656-0551.
Double-bevel 12” maple wood ruler has a white plastic scale wall. From Woodrow, asi/98160, 920-854-2361.
This slitter has a safely nested razor blade for gift openings, mail or packages. From Larson Design & Mfg., asi/66540, 800-237-3268.
Custom oval opaque ID badge holder reel includes badge clip and keyring. From Gifts Import, asi/56801, 408-754-6231.
Simply push the button on this three-port USB hub to launch your pre-programmed website. From Buztronics Inc. asi/42963, 800-878-3413.
Super-strong magnetic memo holder can hold 10 sheets of paper to metal surfaces. From Zoogee, asi/99280, 866-532-4935
This eco-friendly ballpoint pen comes with various flower options and pot colors. From Illini, asi/62190, 847-549-0321.
Full-color combo mouse pad comes with special fillings in the wrist area. From Colorstrike/Liquid Tech, asi/45820, 631-261-4922.
These handy monitor cleaners come in the shape of sports balls. From Computer Advertizing.com, asi/46183, 707-935-3800.
Stylish desk accessory combines business card holder, Post-it pad and magnetic bulletin board. From Schleeh Design Inc., asi/85550, 514-762-3720.
Credit card USB Web key automatically shows URL when plugged into USB port. From PromoSalesUSA.com, asi/79994, 901-767-0838.