Alphabroder Signs Partnership With American Apparel

Top 40 apparel suppliers alphabroder (asi/34063) and American Apparel (asi/35297) announced a partnership deal that results in alphabroder carrying more than 40 of American Apparel’s styles. The partnership is effective immediately, and will give American Apparel a larger reach to a national wholesale audience.

“We are extremely excited about this venture and are looking forward to leveraging the solid relationships alphabroder has already built with customers in the promotional apparel industry,” said Ray Hughes, distributor relations for American Apparel. “One of our main goals for 2014 is to provide retail-inspired apparel to this industry, and we have no doubt we will deliver on that promise with the help of alphabroder’s distribution network.”

For alphabroder, the partnership means an expansion of the name-brand apparel that it can offer to the market. “We are delighted to welcome American Apparel back to alphabroder, and we know our customers are excited about this as well,” said David Clifton, chief marketing officer of alphabroder. “Our customers frequently tell us that choice of brands and styles is critical to their business, and adding American Apparel to our product assortment definitely delivers on their needs.”