Sports bottles

There are more than 30,500 health clubs in the United States. Nearly all of them could bolster brand awareness with the help of logoed sport bottles. Don't stop with gyms, though. Be sure to pitch sports bottles to any of America's nearly 25,000 public high school/secondary schools, which are filled with thirsty student athletes.

Case Study

Citrus With A Twist

Some people say there is nothing new under the sun. Marc Paulenoff begs to differ.

The president of Star Marketing (asi/334843) is known to impress clients by connecting them with new promotional products that put a novel twist on staple items. The CitrusZinger (Zing28) from VisionUSA (asi/80060) is a product with just that twist – literally.

A sports bottle, the CitrusZinger allows people to infuse their water with freshly twisted fruit juice. The product is easy to work: Users invert the bottle, remove the bottom cap and twist fruit into liquid on the built-in citrus press. Then, they replace the bottom cap, fill the bottle with chilled water, shake and enjoy.

Paulenoff loved the bottle right away. No wonder, then, that he engineered an order of 150 pieces of the item to a client that makes natural and organic products. "They really gravitated toward this because it was something new and interesting," says Paulenoff.

The client incorporated the bottle into a promotion for its new nasal spray. To influence retailers to carry the spray, the health and wellness company sent target buyers a sample of the spray and the CitrusZinger. The bottle was embellished with the company's logo and website.

Elsewhere, other organizations that can build their brands with the CitrusZinger include fitness centers, hospitals, teams, schools and organic food stores. "Anywhere you see a water bottle, this works," says Paulenoff.

BPA-free bottle collapses in two easy steps. Features include a black sipper cap and flip-top drinking straw. From Debco, asi/48885, 800-263-3554.

CitrusZinger bottle features a built-in citrus press for juicing fruit. From VisionUSA, asi/80060, 800-422-2780.

Full-color graphics are digitally printed on white stock and inserted into this 16-oz. dual-wall travel mug. Mug has slider lid and handle in choice of colors. From Howw, asi/61952, 800-223-4699.

The BPA-free 40-oz. handled fishbowl comes in clear, but custom colors can be created for higher volume orders. From USB Plastics, asi/93135, 727-375-8840.

Made-in-the-USA Econo Bottle features a convenient push-pull lid that's available in four colors. From CPI, asi/47971, 800-234-5740.

The Tumbler Tournament Cup contains three custom golf balls, six custom tees, one poker chip ball marker, one divot repair tool and 20-oz. single-wall polypropylene cup. From Par One, asi/75912, 800-752-7618.

BPA-free 32-oz. Tritan water bottle has a smoky body, colored sipper, integrated carry handle and silicone seal. From Logomark, asi/67866, 714-675-6100.

Three-compartment shaker has 6-oz. bottom compartment for protein powder, a middle compartment with removable divider for vitamins and a 20-oz. main compartment for blending. From Leed's, asi/66887, 866-533-3724.

This 12-oz. cool can comes standard with a custom digital insert and double-wall insulation. From The Magnet Group, asi/68507, 800-458-9457.

This 32-oz. sports bottle comes in an array of fun colors and choice of lid: push-pull, super sipper or straw with tethered tip. From Bullet, asi/42424, 800-749-7367.

BPA-free, 24-oz. Tritan Safari Bottle has easy-carry handle and spill-resistant lid with protective cover straw. From Hit Promotional Products, asi/61125, 800-237-6305.

Hands-free wrist water bottle was a NASDAQ product-of-the-year semifinalist and is sold in 24 countries. From Swiggies, asi/90409, 310-444-7788.