More than 10 billion business cards are passed out annually. The huge quantity makes it clear there is ample need in the marketplace for business card holders. With that in mind, connect clients with card holders that enhance their brand image.
The title company wanted something new – something unique its representatives could give out as self-promotional gifts to Realtors.
Kelly Hanslovan-Bond had a hunch that a certain attention-grabbing business card holder with a savory spin might be the right item.
She couldn't have been more correct. The product was a briefcase-shaped candy container (CB-7) from Mid-Nite Snax (asi/71685). A few inches high, the case comes packed with delicious chocolate-covered sunflower seeds and features a front area where the giver's business card is inserted for prominent display. The client did an initial run of 250 pieces. So successful was the promotion that, as of press time, the company was gearing up to order 1,000 more. "They definitely loved them," says Hanslovan-Bond, owner of Redmond, OR-based Kevmarc. "They wanted to do a food gift that made them stand out. This was perfect."
Hanslovan-Bond is a big believer in the power of the candy container's self-promotional punch. She's given out several hundred of them. Each gift features her business card and candy that comes in the Kevmarc brand colors, which include a distinctive Tiffany Blue. "It brands you differently and sets you apart," Hanslovan-Bond says. "I give them out at chamber events, luncheons and in other networking situations."
The candy container card case will make an excellent self-promotion for other promo sales pros and their clients across industries, from financial planners and technology sales representatives to public relations executives. Indeed, the case is for anyone looking to make a lastingly sweet impression.
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This briefcase-shaped candy container provides a slot into which business cards can be inserted and displayed. From Mid-Nite Snax, asi/71685, 800-877-7629.
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This business-card wallet is made from upcycled bicycle inner tubes, which provides water-resistant protection for your cards. From Ecologic Designs/Green Guru, asi/51567, 303-258-1611.