Profile - Joan Melner

Owner/Principal, Advertising Etc., LLC (asi/110494)

  •  I went to college at International University of Geneva and got an MBA in marketing.
  • My childhood ambition was to be in a creative endeavor, such as dance, art, theater, etc.
  • I got into the promo products industry as a nonprofit client and then, transitioned to the distribution end because of family. My mother-in-law was a distributor for 35 years and now I’ve taken over the family business.
  • You might be surprised to know that I was a speech/language pathologist as my first career and have lived in four countries outside the U.S.
  • The best advice anyone has given me is, be true to yourself and be honest and kind to others.
  • The most interesting or unique product I sold or program I worked on recently was a system of recognition gifts based on tenure for a major university.
  • My proudest achievement is meeting my 2013 financial goals (first full year as an owner).
  • On my days off, you will find me cooking and entertaining and taking long walks with the dog.
  • My theme song is “Happy” by Pharrell Williams.
  • If I could trade places with someone for a day, it would be Tina Fey.
  • My favorite websites are NPR, Washington Post, New York Times, LinkedIn, Twitter, Flipboard, ASAE, Martha Stewart