Q: Please give us some company background.
A: Enduraline joined the promotional products industry in 1959. Our primary ad specialty product at that time was laminated wallet calendar cards used by banks and insurance companies.
About seven years ago, we expanded into printing animated lenticular products (similar to holographic products). Lenticular includes both 3-D images and flip images, which give the impression of motion. The first lenticular products included flip-image bookmark/rulers, wallet calendars and postcards.
Soon after, lenticular journal books, luggage tags, coasters, keytags and greeting cards were added, all proving very popular. All lenticular products are manufactured in our own factory located in Cortlandt Manor, NY.
Q: What are current hot sellers?
A: In 2013, lenticular smartphone cases were added to the mix. The smartphone cases are compatible with the iPhone 4, iPhone 5, Samsung Galaxy S3 and S4. For 2014, Enduraline added digital direct four-color printing on smartphone cases. The distinct advantage for the digital full-color imprint is our ”mix and match” feature. For example, an order of 100 cases can be split up to include 25 cases of each phone style – at total quantity price and without any extra set-up charges.
Also for 2014, we are very excited about the reception we’ve received for our double-wall acrylic tumblers. Our four different models are the ”Take-Out Tumbler”, ”Titan Tumbler”, ”The Voyager” and the ”Panorama”.
Each tumbler style is available with either a lenticular patch insert or a full-wrap lenticular insert. The full-wrap style is further available with a choice of a 3-D design or an animated flip image design.
Q: What features/benefits should distributor sales reps note when speaking to clients about your products?
A: Now in our 56th year in the promotional products industry, our line continues to expand. All lenticular products are made in the USA. Our lenticular smartphone cases and skins are an inexpensive and cutting-edge way to promote any brand. You have the next generation of tumblers with our lenticular tumblers, which are unique, exciting and attractive. Plus, we offer a variety of other alternatives, such as lenticular postcards which won’t get lost in the mail.
Q: Can you share specific programs for which your products were used?
A: Recently, a distributor placed an order for lenticular smartphone cases with a college logo imprint flipping from the school mascot to the school logo. The cases were sold in the college bookstore. The student response was immediate. Re-orders have been placed a few times.
The distributor followed up with the college by offering the same changing-image artwork from the phone cases to be used as inserts into our Titan lenticular patch tumbler. The order was placed and they are now on the college bookstore’s shelves.
Another family of images that seem to work very well in the lenticular family are animals: tigers, lions, panthers, etc. A distributor order for a zoo featuring its lions and bears was produced on our lenticular bookmark/rulers. The zoo found them very popular as giveaways to school groups visiting the zoo. Again, the distributor has now expanded the zoo animal artwork to feature a full-wrap changing image on our Take-Out tumbler. Different animal scenes from around the zoo are featured and the image changes as the tumbler is moved.